Thought provoking

humanity is still adapting to the fact that ordinary people have broadcasting capability. cultural norms around this are still being negotiated in real time. it’s actually imo more disruptive than promethean fire; you can’t use fire to burn people on the other side of the planet

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more