Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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You’ll get more honest feedback that will help you improve your business rapidlypotential clients who end up not working with you will still refer you because they felt so respected and understood by you.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Empathy, really knowing what it’s like for your potential client, allows you to design products and services they would love because you know what you would want in their shoes

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

‘thought leader’: a knowledgeable and influential person whom clients trust and turn to for advice – a very powerful position to be in.

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

The cornerstones of empowerment are marked by three essential elements: truth, time and space.

When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.

Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

According to Eleanor Stern, a TikTok video essayist with nearly a hundred thousand followers, part of the problem is that social media is more hierarchical than it used to be. “There’s this divide that wasn’t there before, between audiences and creators,” Stern said. The platforms that have the most traction with young users today—YouTube, TikTok,... See more

Kyle Chayka • Why the Internet Isn’t Fun Anymore

Crescer sem as redes sociais

"The key to thriving in our high-tech world, they’ve learned, is to spend much less time using technology." (Cal Newport, Digital Minimalism)

Crescer sem as redes sociais

Doing thought leadership – that is, creating and publicising insights that will be of interest to your clients. • Being a thought leader – that is, being widely recognised and rated for your interesting insights and knowledge, and having the credibility to influence others (generally from having done a lot of thought leadership to earn this

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Carolyn Tate • 7 highlights

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Cover of Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

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