Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Thrive without social media

Principle #1: How you are with people before they hire you is how they assume you will be once they hire you.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Platforms like TikTok and Instagram are engines of distraction and cultural rot. They stand in front of the more difficult but more rewarding aspects of life: deep work, intimate connections with friends and loved ones, focused attention for hobbies with intrinsic rewards. By training users to crave constant novelty and the immediate approval of an... See more

Adam Singer • TikTok and Instagram are intellectual poison

Thrive without social media

AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Katie Parrott every.to

Everything AI

Much of the mainstream business world is full of posturing. Most of the holistic and conscious world is full of collapsing.So many people though, seem to try to find a middle ground between collapsing and posturing. I want to suggest that the answer isn’t in the middle. It’s above. If you can imagine collapsing and posturing as end points on a sing... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Partnership – The ability to structure and maintain strategic relationships that benefit everyone involved.

Daniel Priestley • Key Person of Influence

Hub Marketing

Think Again: The Power of Knowing What You Don't Know

Adam Grant • 6 highlights

amazon.com

Cover of Think Again: The Power of Knowing What You Don't Know

Gina told me she was excited to see evidence of a shift in how creators build businesses they have more control over. These are “independent” creators—folks building their own platforms and communities. According to Gina, the research shows that there are 4 characteristics of this new way forward:1) Independent creators own their data rather than r... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

The notion that people struggle to make decisions is one of the classic premises used to justify pushy and manipulative sales techniques.