Alex Burns

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

Because right now there is someone

Out there with

a wound in the exact shape

of your words.

the internet’s sprawling databases, real-time social-media networks, and globe-spanning e-commerce platforms have made almost everything immediately searchable, knowable, or purchasable—curbing the social value of sharing new things. Cultural arbitrage now happens so frequently and rapidly as to be nearly undetectable, usually with no extraordinary... See more

Part of what makes fall so accessible to Gen Z is that you can create content about it from inside your bedroom, with a string of orange LEDs, a hot beverage, and a few pumpkin throw pillows. Summer doesn’t offer the same accessibility: Conjuring summer on the feed means vacations (costly) or bathing-suit content (not everyone’s thing). Fall is a... See more

“We live in an age of discovery,” Adams’s sister wrote to her, “One of our acquaintances discovered that a full grown child may be produced in less than five months!”

She goes on to explain that the husband of the new mother in question was out of town nine months earlier ... suggesting this baby is not, in fact, a miracle of the age of discovery... See more