Alex Burns

the internet’s sprawling databases, real-time social-media networks, and globe-spanning e-commerce platforms have made almost everything immediately searchable, knowable, or purchasable—curbing the social value of sharing new things. Cultural arbitrage now happens so frequently and rapidly as to be nearly undetectable, usually with no extraordinary... See more

Send handwritten letters

In this essay, I go deep on a Great American Bromance: the handwritten letters shared between Ernest Hemingway and F. Scott Fitzgerald. I think most of us are so out of touch touch with letter writing (beyond stiff wedding Thank Yous) that we’d assume letters demand a formal comportment — and are therefore boring, onerous,... See more

Have killer voice. How do you develop killer voice? Be confident. How do you develop confidence? Read oodles and write oodles more. If you’re sending a “list newsletter” you better have one hell of a point of view because, well, there are oodles-upon-oodles of list newsletters out there. Generally, like with much good writing, the magic for readers

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from the radio producer Ira Glass, on feeling disappointed by your own work:

All of us who do creative work...get into it because we have good taste. But there’s a gap. For the first couple years that you’re making stuff, what you’re making...It’s not that great. It’s really not that great. It’s trying to be good, it has ambition to be good, but

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Part of what makes fall so accessible to Gen Z is that you can create content about it from inside your bedroom, with a string of orange LEDs, a hot beverage, and a few pumpkin throw pillows. Summer doesn’t offer the same accessibility: Conjuring summer on the feed means vacations (costly) or bathing-suit content (not everyone’s thing). Fall is a... See more

Since its founding in 2012, A24 has consistently been on the upswing. The company’s success doesn’t come down to one thing, but a variety of factors: the championing of up-and-coming auteurs (Ari Aster, Greta Gerwig, Robert Eggers, the directorial duo known as the Daniels), which has established the studio as a reliable tastemaker; the execution of... See more

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”