Alex Burns

one of my favorite Ken Liushort stories reflects on the narrator’s attempt to remember his departed wife. He writes:

I can’t remember the dress she wore or what she had bought; I can’t remember what we did for the rest of that afternoon; I can’t re-create the exact timbre of her voice or the precise shapes of her features, the lines at the corners

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Audiences want romance. Stars want romance. We have a formula for romance that works when given the benefit of strong direction, witty writing, charming leads, a slightly unexpected soundtrack (Maggie Rogers, what are you doing here?!), and on occasion, a lithe and spirited British muse.

“Hot girl food” is about a sense of romanticizing simplicity; like the act of cracking open a can of smoked fish, “hot girl food” is seemingly effortless. But of course, even the things that are portrayed to us as “effortless” require effort; this is the myth of “no makeup” makeup, or the “effortless dinner party” that can be flung together with... See more

What’s important to the third-order vain is that they’re avoiding the pitfalls of the second-order vain, who refuse to admit just how hard they’re trying. The irony is that the third-order vain are trying too, just to achieve different ends.