Alex Burns

Since its founding in 2012, A24 has consistently been on the upswing. The company’s success doesn’t come down to one thing, but a variety of factors: the championing of up-and-coming auteurs (Ari Aster, Greta Gerwig, Robert Eggers, the directorial duo known as the Daniels), which has established the studio as a reliable tastemaker; the execution of... See more

“That would be my advice to you as an artist as well as a man. If there’s something that’s dirty within you, you can’t just present it as is. You kind of have to turn the contradiction into something positive by sharing it with other people who might not think they have one. Sublimate those contradictions within you into art.”

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it... See more