Alex Burns

Do a lot of work — do a huge volume of work. Put yourself on a deadline so that every week, or every month, you know you’re going to finish one story. Because it’s only by actually going through a volume of work that you are actually going to catch up and close that gap. And the work you’re making will be as good as your ambitions.

Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it... See more

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

Make art, and while everyone is deciding what they think of it, make more art.” — Andy Warhol