the state of podcasting

Sport podcast listeners were 2.3x more likely to trust podcast adverts, compared to print and sports radio consumers, with sport podcast advertising second only to TikTok when it came to ad impressionability. This trust and engagement in turn could be influencing consumer behaviour in response to adverts, with sport podcast listeners 1.3x more like... See more

If you’re a regular consumer of podcasts, you may have noticed a change over the past few years: many of the world’s most popular shows (and maybe some of your favorites) have started including the ability to watch instead of simply listen. While video podcasts are not a new concept, they’re quickly becoming mainstream and will soon represent the m... See more

Von’s This Past Weekend is huge. It’s currently the eighth-most-popular podcast in America, sandwiched between This American Life and The Ben Shapiro Show . No. 1 is of course The Joe Rogan Experience , where the bros burble for hours on end. Where cigars are smoked and theories are floated. Von has been on Rogan’s show multiple times, and while Th... See more

With Spotify’s recent launch of comments on podcasts, the streamer is taking yet another step toward building a social networking experience in an app primarily known for music. With comments, podcasters can now engage with their listeners directly within Spotify, as they can with other interactive features like Polls and Q&As. Combined with th... See more

Sports audio plays an integral role in female sports fandom – 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year.

When I started Subway Takes, part of it was this desire to have a podcast. Everybody has a podcast. I don't. I had talked to a lot of comedians who had invited me to start podcasts with them. And I was like, why? And they're like, “I just need clips for my Instagram or TikTok.” And I was like, what if I just made a podcast where the clips were the ... See more

The audience for podcasts continues to grow, with 42 percent of Americans 12 and older reporting last year that they had listened to one in the previous month, according to a report by Edison Research.