the state of podcasting

a cooperative is an ownership structure , not a business plan. You need to have BOTH to run a successful business. And the business of podcasting is hard . There are only so many ways to make money: advertising, membership/subscription, and sponsorship/branded content.

The company, which declined to say how much it is spending on the Grinch campaign, now plans to apply the tried-and-tested Hollywood concept of intellectual property to more podcasts, prioritizing ideas that might expand into books, TV series, live events and other podcasts, Blake said. It needs multipronged marketing campaigns to generate enough i... See more

Sport podcast listeners were 2.3x more likely to trust podcast adverts, compared to print and sports radio consumers, with sport podcast advertising second only to TikTok when it came to ad impressionability. This trust and engagement in turn could be influencing consumer behaviour in response to adverts, with sport podcast listeners 1.3x more like... See more

The goal, as I understood it, was to build a small, independent production company that specialized in high-end, smart and funny content with a strong point of view.

If you’re a regular consumer of podcasts, you may have noticed a change over the past few years: many of the world’s most popular shows (and maybe some of your favorites) have started including the ability to watch instead of simply listen. While video podcasts are not a new concept, they’re quickly becoming mainstream and will soon represent the m... See more

Sports audio plays an integral role in female sports fandom – 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year.

Compare that to the first-time listener experience for fiction podcasts, which is quite bad, if I’m being brutally honest. Install a podcast-listening app—or choose the one that is already on your phone, possibly one you play music with or maybe watch videos in?—and choose a fiction podcast. No, not just any podcast. A fiction podcast. Yeah. You go... See more

The great podcast saturation has pushed companies to think more deeply about their brand to build a loyal audience across multiple shows. More companies are following the path of streaming services and magazine publishers by launching subscription models, offering live events and access to talent as part of a package deal.

The audience for podcasts continues to grow, with 42 percent of Americans 12 and older reporting last year that they had listened to one in the previous month, according to a report by Edison Research.