the state of podcasting

The great podcast saturation has pushed companies to think more deeply about their brand to build a loyal audience across multiple shows. More companies are following the path of streaming services and magazine publishers by launching subscription models, offering live events and access to talent as part of a package deal.

The company, which declined to say how much it is spending on the Grinch campaign, now plans to apply the tried-and-tested Hollywood concept of intellectual property to more podcasts, prioritizing ideas that might expand into books, TV series, live events and other podcasts, Blake said. It needs multipronged marketing campaigns to generate enough i... See more

Compare that to the first-time listener experience for fiction podcasts, which is quite bad, if I’m being brutally honest. Install a podcast-listening app—or choose the one that is already on your phone, possibly one you play music with or maybe watch videos in?—and choose a fiction podcast. No, not just any podcast. A fiction podcast. Yeah. You go... See more

The industry is primarily funded by two groups: advertisers sold on the premise that they can reach young, educated consumers, and technology companies looking to turn listeners into paying subscribers with a relatively cheap-to-produce form of media.

Sports audio plays an integral role in female sports fandom – 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year.

If you’re a regular consumer of podcasts, you may have noticed a change over the past few years: many of the world’s most popular shows (and maybe some of your favorites) have started including the ability to watch instead of simply listen. While video podcasts are not a new concept, they’re quickly becoming mainstream and will soon represent the m... See more