Agalia Tan

WHEN REVIEWING WORK, THINK IN THEMES. Let the CD worry about plot holes.

TikTok has established itself as a pillar of contemporary celebrity image formation — with arguably more power than any traditional print publication, gossip or otherwise. Once a particular understanding of a star gains traction on TikTok (usually in the form of narration/commentary on a series of images or clips) it trickles up to the gossip magaz... See more

in this part, we often default to looking outside the brief for the research. We “diverge” by bringing new information in.

In reality, it is less of a “research” phase as it is a “discovery” phase.

Part of that is research, sure. But it also includes unpacking the brief comprehensively.

info like “why now” or “what are the stakes/influences or moti... See more

I used to fear that AI would trap each of us into our own universe. Now I’m imagining a future that’s far more mundane. It’s one where I use AI to write you a thing. Then you have your AI summarize it. Then you have your AI write back. And then my AI summarizes it. Why wasn’t it all just summarized in the first place? Does anyone need to have a ful... See more

what you want is some process that allows you to extract information from the context, and bake it into the form. That is what unfolding is.