safe is dangerous
Safety may avoid embarrassment, but it is also boring.
— Kyle Chayka, Filterworld [pg. 52]
The reason that big companies almost always fail when they try to enter new
markets is their willingness to compromise. They figure that because they are
big and powerful, they can settle, do less, stop improving something before it is
truly remarkable. They compromise to avoid offending other divisions or to
minimize their exposure. So they fail. They
... See more"The ‘safe path’ is not actually safe. In fact it’s dangerous. It’s dangerous to your dreams. Safety murders your ambition. Murders your sense of adventure. Safety is a serial killer. But it operates in a slow, boring fashion. Like a pillow suffocating an old-man on a hospital bed."
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