Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
Overtime we’ve begun to treat this nuance and ambiguity as friction and something to program out. Computers don’t like it. Algorithms can’t categorize it. So we remove it.
Yet we so desperately need this “in between” and neither “yes” nor “no” thinking.
Yet we so desperately need this “in between” and neither “yes” nor “no” thinking.
Matt Klein • Making Sense of Culture Amidst Contradiction
Where this really becomes harmful, is when someone with a style that fits well with an agency, becomes management. This is when you see an entire department delivering work in a way that fits the preferences of a leader, rather than the needs of a problem or a client. Training a team of people to act as though your personal style is the only good w... See more
Jon Crowley • Why you aren’t getting better.
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
Slowly is the fastest way to get where you want to be
Let go of the 'shoulds.' Life is full of 'shoulds' - you should go to that event, you should answer that text, you should do the laundry, etc., but at the end of the day, they are 'cans' and you determine if and when you act.
brands solve coordination problems. Advertising taps a basic need of people to conform to the norms of the community they’re in
The Ruffian, Special Edition: Book Club
START, EVERY TIME, WITH THIS INVIOLABLE RULE: THE SCENE MUST BE DRAMATIC. it must start because the hero HAS A PROBLEM, AND IT MUST CULMINATE WITH THE HERO FINDING HIM OR HERSELF EITHER THWARTED OR EDUCATED THAT ANOTHER WAY EXISTS
