How did we get here?

Companies are built to be predictable and stable. That's a bad thing in today's world.

Takeaways from Jerry Seinfeld on Tim Ferriss:

• To survive in comedy you have to be a writer

• “As any writer can tell you it’s 95% re-write”

• “I think I could solve just about anyone’s life, I don’t care what you do, with weight training and transcendental meditation” Jerry Seinfeld

• “If you could take your experiences and ask to trade them in, the las

When do you feel like your most authentic self?

Rethinking is a sign of strength

Hype became a dirty word, and longevity increasingly feels like a myth.

Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.

This beg

The disease of our times is that we live on the surface. We're like the Platte River, a mile wide and an inch deep. Real work and real satisfaction come from the opposite of what the web provides. They come from going deep into something - the book you're writing, the album, the movie -and staying there for a long, long time

— STRATSCRAPS v101

“not that they should buy it, but merely that they should admire it”

“Popular books such as What You Do Is Who You Are (2019) by the venture capitalist Ben Horowitz carry the implication that being and doing are synonymous. Busyness is a badge of honour, even a sign of moral superiority. Rest, in contrast, is often treated as if it’s passive and pointless. Indeed, I’ve noticed many people hardly think of rest as its