A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox

A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox

The people you will be able to have deep conversations with have, like you, already been surprised by the simple, clear things. They need more to get high. And this “more” will be wildly idiosyncratic. It cannot be summarized in a list of writing rules.

A blog post is a search query . You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.

The people you will be able to have deep conversations with have, like you, already been surprised by the simple, clear things. They need more to get high. And this “more” will be wildly idiosyncratic. It cannot be summarized in a list of writing rules.

So what do you do?

You ask yourself: What would have made me jump off my chair if I had read it si... See more

When writing in public, there is a common idea that you should make it accessible . This is a left over from mass media. Words addressed to a large and diverse set of people need to be simple and clear and free of jargon. It is valuable to write clearly of course, to a degree. Clear writing is clear thinking. But to make the content accessible? To ... See more

People feeling alone in their interests has always been true to a certain extent, but the internet has made it much worse. The excess of information allows you to travel down your path of interest with mad velocity. On the internet, Wonderland is recursive, with rabbit holes opening up to yet more rabbit holes; you never stop falling. And the furth... See more

Having idiosyncratic interests that grow in complexity means that if you pursue them too far you will end up obsessed with things that no one else around you cares about

This is an amazing algorithm: do interesting things and magically arrive at a complex understanding of the world.

t you can shape yourself by reshaping your relationships. By changing who you are addressing, and the responses you garner, you steer your development. You become more agentic.