Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
not about blowing up!!!
shift away from looks-based — optimising for FEELINGS
“The repetition itself becomes the important thing; it’s a form of mesmerism.”
Haruki Murakami
Just like taking a picture of the same scenery everyday?
honestly, i’m so terrified of spending time on the wrong things.
love this framing
... See moreEverybody should be thinking of their brand as a character. It loosens what you can do and are allowed to do.
Our competition is not other brands in the category, we don't give a shit about what others in the category are doing.
The competition is the other things that are in your feed; that really funny comedian, that meme account, your best frien