People don’t only learn to cook so they can become chefs. Some do! But many more people learn to cook so they can eat better, or more affordably. Because they want to carry on a tradition. Sometimes they learn because they’re bored! Or even because they enjoy spending time with the person who’s teaching them.

The list of reasons to “learn to cook” o... See more

Prioritizing pure feeling, so the idea goes, leads to people choosing bad, unsuitable partners, to acts of desperation and violence, to shirking your duties. That love can also be an incredibly redemptive force meshes uneasily with our sense of individualism, with our Protestant ethics. Controlling it requires an entire normative framework.

Writing increases your rate of revelation. This is true irrespective of the subject because writing is a process of reflection, assertion, and iteration.

Writing clarifies your own ideas. Writing begets new ideas too. Writing lets you explore ideas in depth even if you won’t have time to act on them all. Writing shows people how you think and lets ... See more

“Everyone bifurcates the world into content and distribution,” Whaley told me. He has brown hair, is of average height, and was wearing a nondescript gray t-shirt and jeans when we talked. “From the beginning, we viewed those as the same thing. Each object gets better with more participation, and so does MSCHF. Scale is not the goal. Scale is a too... See more

“In a situation where every waking moment has become the time in which we make our living,” Odell notes, “and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, time becomes an economic resource that we can no longer justify spending on ‘nothi

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On TikTok, anything and everything can be content. For those who are willing to play that particular game, they can film and share and monetize every mundane or salacious aspect of their lives. Nothing is sacred and everything is scalable.

value practice over perfection.

Instead of trying to be the best at one thing, try to be "merely" great at two things and then learn to combine them. Not only is this easier, but it will make your skillset more unique, cutting out the competition.