What they thought was a priority and what I thought was a priority diverged.

People are starving. To run in the dark across grassy fields holding sizzling sparklers up to the stars, dive into the deep cold blue sea, curl up on the couch with a good book, a big mug of tea, and a nest of blankets near a crackling fireplace. Return to the pure presence of childhood. Experiencing for the sake of experiencing. Unaccountable to s... See more

the orbit of your intellectual curiosity

Being rich is nice, but what you really want to optimize for is (1) an income that exceeds your spending by a healthy margin and (2) a lifestyle that is free from rushing

It’s true that a farm family of the 1930s had to depend on their material intelligence for survival, while today’s city dwellers and office workers can get away with ignoring their physical environment and making a fine living. Maybe this feels like a sort of progress. But basic necessity is only one side of our relationship to materials. There are... See more

The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.

— W+K's Martin Weigel on our industry’

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I’ve ultimately realised that the best way to let others know about your work is to get rid of the word ‘promote’ altogether - it just isn’t a good fit for what creative people do. Instead, I like to tell people what my work is about, and let them make up their own minds. There’s no force, no pushiness required, and everyone involved can come away ... See more