Agalia Tan

I think of experience design as the creation of containers. Spacial, emotional, temporal, behavioral. And for containers to exist, they must have edges. Thresholds between what is, and what is not, the experience.

Spacial: Think the doors between rooms. The fences that enclose these gardens where we play. The changes in environment that signal we ar... See more

The main thing is to keep the main thing the main thing.

What is risky work? And what if we tend to fundamentally mistake what is or is not risky? What if the formulaic, expected, small c-conservative work is, in fact, the riskiest? What if fitting in with what’s expected and copying what everyone else is doing, far from de-risking, actually adds risk?

When a group comes together, noise is easy. Just a few people have to make a commotion for noise to happen.

But silence requires everyone to be in sync.

“The feeling of progress is one of the best feelings of all. This is true even when progress is small.”

As someone who has decades of experience on the web, I hate to compare myself to the tortoise, but hey, if it fits, it fits. Let’s be more like that tortoise: diligent, direct, and purposeful. The web needs pockets of slowness and thoughtfulness as its reach and power continues to increase. What we depend upon must be properly built and intelligent... See more