Abby Hue

When you implement a business system misaligned with your natural way of operating, you pay what I call an "alignment tax"—the energy cost of working against your natural grain.

Perhaps you've experienced the discouragement of offerings that didn't sell, marketing that didn't connect, or business models that couldn't gain traction despite your best efforts.

The conventional narrative suggests these experiences are failures—evidence that you lack something essential for success. You might not have what it takes. You might no... See more

There's a specific kind of procrastination that signals misalignment—it's not about not knowing what to do; it's about resistance to doing what doesn't feel authentic.

You have the templates. You've taken the courses. You know exactly what you "should" be doing. And yet, you find yourself avoiding these tasks with an almost visceral resistance.

This ... See more

When Alignment Changes

Your aligned business isn't static. It evolves as you do.

What felt aligned last year might feel constrictive today. The voice that resonated before might feel inauthentic now.

This isn't inconsistency. It's evolution.

Your business is a living expression of who you are becoming.

Alignment isn't something you achieve once. It's a ... See more

This pattern is often misdiagnosed as "shiny object syndrome"—the tendency to chase new business strategies without fully implementing previous ones.

But in many cases, what looks like distractibility is actually an intuitive search for alignment.

When you're building a business misaligned with your purpose, your system constantly seeks resolution fo... See more

The entrepreneurial journey is not a linear progression from idea to execution to success. It's an organic unfolding—a path discovered through exploration, elimination, and insight.

Your unique combination of apparent "failures" has created a map that only you can follow. Each detour has eliminated paths misaligned with your gifts. Each struggle has... See more

We're culturally conditioned to view resistance as a personal deficiency. "Successful people push through resistance," we're told. "High performers don't procrastinate." This narrative creates a costly misinterpretation—we dismiss as character weakness what might actually be intelligent guidance.

The distinction between random laziness and specific ... See more