Abby Hue

The discomfort of breaking established rules is real. You may face skepticism from peers, questioning from mentors, or your own internal doubts about deviating from "proven" approaches. Managing this discomfort requires distinguishing between the healthy stretch of growth and the unhealthy strain of misalignment.

Reclaiming Space

Today, reclaim one small space in your business that doesn't feel like you.

That email sequence written in someone else's voice. That social caption trying too hard to convert. That service description filled with corporate jargon.

Choose one. Rewrite it in your voice. Let it sound like you speaking to someone you care about.

Small... See more

When you implement a business system misaligned with your natural way of operating, you pay what I call an "alignment tax"—the energy cost of working against your natural grain.

The appeal of "proven" systems is obvious. In the uncertainty of entrepreneurship, who wouldn't want a reliable roadmap? The promise is seductive: "Follow these exact steps, and you'll achieve the same results as our success stories."

But this promise relies on a flawed assumption: that the entrepreneur implementing the system is fundamentally... See more

The first and often most challenging step is overcoming the conditioning that devalues ease and natural talent. Begin by consciously challenging the belief that valuable contributions must involve struggle or effort.

Try this perspective shift: The most valuable contributions often come from our most natural expression—the gifts that flow with ease... See more

Silent Seasons

There are seasons in business when growth happens below the surface.

Like seeds in winter, what appears as stagnation is essential preparation.

The launch that didn't materialize, the offering that didn't sell, the direction that didn't progress—

These aren't always failures. Sometimes they're necessary pauses for deeper alignment to... See more

We're culturally conditioned to view resistance as a personal deficiency. "Successful people push through resistance," we're told. "High performers don't procrastinate." This narrative creates a costly misinterpretation—we dismiss as character weakness what might actually be intelligent guidance.

The distinction between random laziness and specific... See more

Perhaps you're not lost or failing. Perhaps you're being guided through necessary experiences toward your aligned path—the business that expresses your unique gifts and creates value in the way only you can.

The next time you encounter a business struggle, consider that you may not be at a dead end—you might just be receiving the exact guidance you... See more