Ideas I want to write about

A better way to attract and build an audience is to create a world people want to inhabit .

But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).

Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more

For starters, the value of creative work will shift from outcomes to process and ingenuity. The original idea, the judgment, the innovations in process, and the story become more important than ever. As any art collector knows, in a fine art gallery, a piece is valued based on its lineage, its originality, and the trials and tribulations of the ar

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While integrated work might reach fewer people initially, its impact runs deeper. Its resonance lasts longer. Its value compounds rather than dissolves.

Creativity: “I can’t get new ideas staring at a blank page. Creativity, for me, requires motion. When you go on a walk, you can turn your world into an idea-generating sensorium, and ideas will spring up from the most unlikely sources. There is one thing that’s absolutely certain about creativity: It’s an active process, not a passive one. The best... See more

Hate creating content? Then document your journey instead: ∙ Build something. ∙ Make mistakes. ∙ Talk about it. I started doing this 10 days ago. It’s the most fun I’ve had. Document > Create.

We have more tools than ever, but these options rarely match how we actually create.