The Zeigarnik effect is a psychological phenomenon that states people are better able to remember tasks that have been interrupted or left unfinished than tasks that have been completed
In 2008, the REAL genius behind Facebook's addictive algorithm left the company.
Everyone thought he was done.
Instead, he used the same psychological formula to build his own $6 BILLION empire.
Meet the man who has the world hooked:🧵 https://t.co/Gvve70ifvf