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I have always tried to take lots of notes, typically as snapshots of my mental state. What I’m thinking about, what my priorities are, where my attent

A note from Erikc when I asked him how we would approach our first ever social ad campaign: I gave this some thought on my morning run, and here's wha

Sort of in line with the “build it, and they will come” philosophy, if you make a space for something, you are more likely to engage with it. Put frui

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and

We were going to create a brand to serve people, not advertise to them.

Craft is the new "growth hack". Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business

Because I don't want to be a monk. I don't want to go live in a cabin. I'm not gonna swear off Netflix or podcasts or whatever. I like this stuff. It'