Will

This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).

“The older I grow and the more I abandon myself to God's will, the less
I value intelligence that wants to know and will that wants to do; and
as the only element of salvation I recognize faith, which can wait patiently, without asking too many questions.”
― Umberto Eco, The Name of the Rose