Will

This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).

• Keep it simple, make it fun.


• Start before you're ready.


• Done is better than perfect.


• Run it as a 30- or 90-day experiment. Get feedback. See what works, and what doesn't.


• If you want to, do it again. Only better.

• Is this working?


• Am I enjoying it?


• Is it helping or