Regina Casaleggio

Understand the difference between changing default settings and changing defaults themselves, between simplification and synthesis, between reductivism and transparency.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.

Lifestyle branding is about understanding how people evolve, how their tastes change, and letting that guide how your brand shows up.