Save the date: September 2025 Can happiness be designed? - an exhibition in the occasion of the 20th anniversary of Helsinki Design Week Much has been said about the happiness of Nordic countries, but can happiness actually be designed? What tools exist to help foster optimism, create joy, and cultivate a sense of togetherness? As early as the 18th century, ‘happiness’ was defined as an individual’s contribution to society, rather than mere self-gratification. By viewing happiness as a collective endeavour rather than an individual pursuit, we can better understand its role. Indeed, shared positivity seems to be the invisible glue that binds people together. By investigating the full range of happiness – from exceptional moments to the everyday, from balloons and fireworks to parades and community life and welfare – the exhibition invites visitors to reflect, be inspired, and ultimately, leave with a smile. @helsinkidesignweek