Tom White

Like New York, the internet never arrests its massive sprawl. Instead, it exists as complex adaptive system that renders senses overworked and synapses under-rested.To open any app is to wade into frenzied maelstrom whipped by gale-force winds. Whether requests, reminders, or retweets, waves and winds alike pummel your attention as you try your... See more

If you're going to have a story, have a big story, or none at all. —Joseph Campbell

The best thing for a company or project’s narrative is to have a lot of people with credibility to the target audience tell stories with roughly similar positive themes again and again over a long period of time, with new examples of the same positive themes added in. The more authentic and the less coordinated it all seems, the better. When it... See more

Despite this grandiose fervor, venture capital is not changing.Like a word’s denotation, it is unchangeable — an absolute, a fixed paradigm.Venture Capital, very simply, funds:The test of a true, novel hypothesis with…Enough capital to definitively prove or disprove said hypothesis so as to generate…Supporting data that makes it clear that the... See more

It is said that we become what we behold. That is, we shape our tools and then our tools shape us.If the past few years are any indication, the universe is very much following the internet’s lead. We seem to be teetering ever closer to the asymptote that is unadulterated entropy.

The more complex or valuable is whatever you’re trying to sell, the more important it is for you to build a world around that idea, where other people can walk in, explore, and hang out – without you having to be there with them the whole time. You need to build a world so rich and captivating that others will want to spend time in it, even if... See more