Tom White

our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more

Diplomacy, in Cooper’s view, is high-stakes drama. An admirer of Shakespeare, he approaches it as a playwright would. Or a screenwriter. For example, here’s how he sets the scene for Kennan’s epoch-making Long Telegram, the embryo of the U.S. policy on containment: “February, 1946. Moscow. George Kennan is sick in bed . . . His ambassador is away... See more

A great deal has been written about what constitutes Venture Capital and what does not (including by this very author) in these seventy years. Though many different things to many different people, Justice Potter Stewart’s famous dictum in Jacobellis v. Ohio works for our purposes:I shall not today attempt further to define the kinds of material I... See more

Technology is changing one of the most powerful forces in shaping society: ambition. What the most ambitious people choose to do with their lives has a profound impact on society, the economy and culture. It’s changing, fast.First, that digital technology is the most recent in a series of ‘technologies of ambition’ that have enabled ambitious... See more

If you're going to have a story, have a big story, or none at all. —Joseph Campbell