Tom White

The world is being forcibly reconfigured by at least three concurrent revolutions: a geopolitical revolution driven by the rise of China; an ideological revolution consuming the Western world; and a technological revolution exacerbating both of the former.Geopolitically, a decent understanding of what is happening, if not of its full extent, has... See more

The best thing for a company or project’s narrative is to have a lot of people with credibility to the target audience tell stories with roughly similar positive themes again and again over a long period of time, with new examples of the same positive themes added in. The more authentic and the less coordinated it all seems, the better. When it... See more

It would be naïve to assume that any liberal democracy (or any society) can long survive with all of its conceptual foundations gutted. Either it will collapse into civil conflict, or those foundations will be replaced brick by brick by the New Faith, until it is transformed into an unrecognizable edifice that is neither liberal nor democratic.... See more

“Niccolo is a good diplomat: he is interesting to talk to; he listens carefully, writes well, thinks ahead.”

our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more

I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably... See more