Tom White

The best thing for a company or project’s narrative is to have a lot of people with credibility to the target audience tell stories with roughly similar positive themes again and again over a long period of time, with new examples of the same positive themes added in. The more authentic and the less coordinated it all seems, the better. When it... See more

I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably... See more

It would be naïve to assume that any liberal democracy (or any society) can long survive with all of its conceptual foundations gutted. Either it will collapse into civil conflict, or those foundations will be replaced brick by brick by the New Faith, until it is transformed into an unrecognizable edifice that is neither liberal nor democratic.... See more

Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more

International opportunities remain vast for those brave few willing to expand beyond local borders and limited markets. Put simply, it’s what the “Smart Money” is doing. Data shows that larger market participants such as QED have shifted their focus more on markets outside the US in recent years.Given this international opportunity, deal flow and... See more

Like New York, the internet never arrests its massive sprawl. Instead, it exists as complex adaptive system that renders senses overworked and synapses under-rested.To open any app is to wade into frenzied maelstrom whipped by gale-force winds. Whether requests, reminders, or retweets, waves and winds alike pummel your attention as you try your... See more

The truth that applies to many fields, which can frustrate some as much as it energizes others, is that the person who tells the most compelling story wins. Not who has the best idea, or the right answer. Just whoever tells a story that catches people’s attention and gets them to nod their heads.Harari recently said about writing Sapiens:I thought,... See more

The result is that the New Faith, which rejects nearly every fundamental principle of liberal modernity – the existence of an objective and immutable reality that can be discovered by reason; the scientific method; an enduring human nature; the primacy of the sovereign individual over the collective; impartial equality before the law; secular... See more