Tom White

  Readers crave lessons; aspiring diplomats can learn from them; old hands can quibble with them. Cooper calls them “maxims.” One is particularly powerful – and painful. It comes from Robert McNamara and his reflections on Vietnam written in 1995. It is a searing indictment as we ponder the calamity in Afghanistan. It sums up a lot of Cooper’s own... See more

our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more

Those interested in diplomacy will read this book with pleasure and profit. And indulge its idiosyncrasies. Cooper’s analytical skill lies in reconstructing complex chains of events; his synthetic talent, in making sense of it all. The latter was pronounced in his earlier work, Breaking. Here he adds analysis. His is an intellectual apparatus... See more

The best thing for a company or project’s narrative is to have a lot of people with credibility to the target audience tell stories with roughly similar positive themes again and again over a long period of time, with new examples of the same positive themes added in. The more authentic and the less coordinated it all seems, the better. When it... See more

I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably... See more

The result is that the New Faith, which rejects nearly every fundamental principle of liberal modernity – the existence of an objective and immutable reality that can be discovered by reason; the scientific method; an enduring human nature; the primacy of the sovereign individual over the collective; impartial equality before the law; secular... See more

The world is being forcibly reconfigured by at least three concurrent revolutions: a geopolitical revolution driven by the rise of China; an ideological revolution consuming the Western world; and a technological revolution exacerbating both of the former.Geopolitically, a decent understanding of what is happening, if not of its full extent, has... See more

Like New York, the internet never arrests its massive sprawl. Instead, it exists as complex adaptive system that renders senses overworked and synapses under-rested.To open any app is to wade into frenzied maelstrom whipped by gale-force winds. Whether requests, reminders, or retweets, waves and winds alike pummel your attention as you try your... See more