Tom

The fundamental tension of narrative control in the networked era is that most companies impose a hierarchical brand management model onto what has effectively become a distributed, permissionless process.

The conventional way of creating value is top-down, where corporations are the “dictators” in control of value creation. Instead, an organization with a community-first mindset acts as a facilitator, creating spaces for members to create value and decide on the group’s direction. Web3 projects work bottom-up: project members decide what they want t... See more

We are moving from an era of centralized, bureaucratic value creation firms to an era of decentralized, permissionless value creation networks . As organizational models change, so too will the intangible cultural artifacts created by these new institutional forms. Brands, narratives, memes—we now choose our own headless gods.

Post-individual collectives: In an era of individualism, how many followers you have is the key social indicator. In an era of post-individualism, it’s what groups you’re a part of that matters. The individual isn’t erased, it’s supported and strengthened by aligning with others. As more of our social and inner lives are lived online, internet-base... See more

We believe that the social architecture and organizational psychology of crypto community spaces deserves as much attention as formal voting systems. The conversational infrastructure (i.e. Discord channels, forum organization, group chat surfaces, etc.) that orders discussions is absolutely critical to the development of thriving virtual communiti... See more

Amateurs try to manage a community, but great leaders create more leaders. Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the w... See more