Tom

We believe that the social architecture and organizational psychology of crypto community spaces deserves as much attention as formal voting systems. The conversational infrastructure (i.e. Discord channels, forum organization, group chat surfaces, etc.) that orders discussions is absolutely critical to the development of thriving virtual communiti... See more

We are moving from an era of centralized, bureaucratic value creation firms to an era of decentralized, permissionless value creation networks . As organizational models change, so too will the intangible cultural artifacts created by these new institutional forms. Brands, narratives, memes—we now choose our own headless gods.

Post-individual collectives: In an era of individualism, how many followers you have is the key social indicator. In an era of post-individualism, it’s what groups you’re a part of that matters. The individual isn’t erased, it’s supported and strengthened by aligning with others. As more of our social and inner lives are lived online, internet-base... See more

The fundamental tension of narrative control in the networked era is that most companies impose a hierarchical brand management model onto what has effectively become a distributed, permissionless process.

Amateurs try to manage a community, but great leaders create more leaders. Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the w... See more

It’s a subtle but massive difference in mindset. Traditionally, businesses create all the value for the consumer. Community-driven businesses create spaces for consumers to create value for each other.

What we believe to be most promising about emerging spaces like Trust is their potential to grow into collectively-owned social and cultural institutions built on decentralised infrastructure: democratically governed manifestations of collective interest ranging from political aims to fandoms, contributed to and run by their members.