Thomas

when we use athletic and energy language to discuss our work’s efficiency, we are drawing upon a specific and exploitive lineage in the history of energy physics and its impact on the western cultural imagination.

What is included in a narrative, what is left out and the values it embodies are determined by what cognitive scientist and linguist George Lakoff refers to as ‘frames’. These cognitive structures are shaped by our personal and collective histories and allow us to conceptualize and organize what we see (and fail to see) and how we see it. The... See more