Thomas

“I’ve often noticed that we are not able to look at what we have in front of us unless it’s inside a frame.” - Abbas Kiarostami

Instantaneous access to everything obviously comes at a cost. The cost being that we all behave like demented Roman emperors, at once bored and deranged, summoning whatever we want at any time.

Whereas “goal” has become a tired and bloodless descriptor for the (supposed) intention to do something great, the word quest instills the right mentality for achieving a real-life personal victory:

A quest is an adventure, and you expect it to be one.

Instead of a measurable, quantifiable thing that exists independently out in the world, we suggest that intelligence is a label, pinned by humanity onto a bag stuffed with a jumble of independent traits that helped our ancestors thrive.

Social media is designed to cycle through content rather than encouraging people to sit with it, to understand it at a deeper level. New content is the fuel on which these platforms run.