‘Metaphoric thinking is fundamental to our understanding of the world, because it is the only way in which understanding can reach outside the system of signs to life itself. It is what links language to life.’ – Iain McGilchrist
Framing is decisive. At every moment, we live and operate and relate to the world from inside our framing of it, our mental model of it. Relating to the world as made up of ecosystems will result in very different outcomes than relating to the world as made up of individuals, of discrete things that can be treated distinctly.
Measuring wealth from zero is a different way to think about it than normal. What makes you wealthy, in the way the word is typically used, isn’t what you have, but what you have compared to the people near you in time, space, and culture.
Metaphor originates from the Greek word meta meaning ‘across’ and pherein meaning ‘to carry’. Metaphor allows us to bring forth or carry over a deeper context which words on face-value can lack.
“Once we’ve spent the carbon costs necessary to put a new building up,” Heatherwick argues, “it’s crucial that it stays there being useful for as long as humanly possible. The worst thing we can do is knock the building down after just a few decades and put something new up. This is why boring buildings are much worse for the environment than... See more