Thomas

Slow Is Smooth And Smooth Is Fast

Instead of a measurable, quantifiable thing that exists independently out in the world, we suggest that intelligence is a label, pinned by humanity onto a bag stuffed with a jumble of independent traits that helped our ancestors thrive.

Whereas “goal” has become a tired and bloodless descriptor for the (supposed) intention to do something great, the word quest instills the right mentality for achieving a real-life personal victory:

A quest is an adventure, and you expect it to be one.