Gunnar Þorvaldsson
@thorvalds
Gunnar Þorvaldsson
They too must serve masters who hold the purse strings. And their great intellectual powers can make the master feel insecure, as if he were only there to supply the funds—an ugly, ignoble job. The producer of a great work wants to feel he is more than just the provider of financing. He wants to appear creative and powerful, and also more important... See more
Grand strategy isn’t just about planning—it’s about adapting. It’s about knowing when to act like a fox and when to think like a hedgehog. When to be rational and when to trust instinct. When to stick to principles and when to make compromises. The best strategists, from Augustus to Machiavelli to Queen Elizabeth, understood that strategy isn’t abo... See more
A typical commercial airplane is off course 90% of the time, yet it almost always arrives at its destination because it knows exactly where it’s going and makes constant small corrections along the way
To put the point another way: Nobody expects a computer simulation of a hurricane to generate real wind and real rain. In the same way, a computer model of the brain may only ever simulate consciousness, but never give rise to it.
Apple is often the go-to example of good branding. But have you ever considered that Steve Jobs was an excellent brand strategist? He didn’t view brand strategy as just branding or marketing. To him, the brand was the business. Just imagine if all CEOs lived by that principle. #brandstrategy #brandstrategist #brandidentitydesign #brandstrategytips #branddesigners
instagram.comMany of my current views on strategy have been learned over time from a few remarkable individuals. From them, I learned that you don’t start with goals; Goals are what you give to subordinates to guide their work. From them, I learned that you start with a deep understanding of the forces at work and identify the nature of the challenge or opportu... See more
