tatiana

@tatiana

I work in Corporate Digital Communications leading web design projects globally. I love the interaction between people, products, and technology. I am passionate at using creativity, writing, and design to best communicate ideas and direct digital user experiences.

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work life balance

work life balance

Consistency in Messaging and Brand Voice

Maintaining a consistent brand voice and key messaging across all content is vital for reinforcing your brand identity and building trust. Here are some techniques:

Develop Clear Messaging Guidelines: Outline your brand’s key messages and how they should be communicated.

Establish Brand Voice Guidelines: Doc

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Sentiment Analysis: Tools like Brandwatch and Lexalytics analyze online conversations to gauge public sentiment, helping PR teams adjust their strategies.

Audience Engagement Analyzers: Sprinklr and Hootsuite use AI to track engagement metrics and suggest optimal posting times, ensuring content reaches the right audience at the right time.

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Thumbnail of This 1970s Nike manifesto is absolutely wild

Rosie Hilder • This 1970s Nike manifesto is absolutely wild

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