How to Market to Doctors and Other HCPs: Define Your Doctor Audience
Dividing the physicians into categories allows us to focus on their unique drivers, fix their concerns, and follow up afterward to capture the win.
Quint Studer • A Culture of High Performance: Achieving Higher Quality at a Lower Cost
- Be data-driven (“if a person answered a series of 25 questions in the following way, there’s a 98% chance they have this diagnosis” and “if they have this diagnosis, “there’s a 99% chance they’ll respond to the following treatment strategy.”)
Jay Parkinson • Toward a New Definition of Primary Care: Primary care 3.0
Available Wynter B2B Audiences
wynter.com“Serve & Segment.” Serve them with great content, training & information Segment them based on what they engage with or interact with