How to Market to Doctors and Other HCPs: Define Your Doctor Audience
- Be data-driven (“if a person answered a series of 25 questions in the following way, there’s a 98% chance they have this diagnosis” and “if they have this diagnosis, “there’s a 99% chance they’ll respond to the following treatment strategy.”)
Jay Parkinson • Toward a New Definition of Primary Care: Primary care 3.0
Physician/APP informaticists/builders.* We are the critical translator bridge between the worlds of bedside medicine and the IT teams behind the clinical software tools. We understand the workflows because we live them, and we understand the technology tools because we build them. So when there is a workflow problem, we are uniquely qualified to... See more