How to Market to Doctors and Other HCPs: Define Your Doctor Audience
is. Main point: you want to make sure you can target your ideal audience easily. (Clarifying point - there is no issue wanting to serve rich doctors, they are easy to find. This is just illustrative that your promotions must be served to the right audience).
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This is why my bet is that the biggest winners in healthcare going forward will be ones that:
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Medicine is a complex profession and the interactions between physicians and patients are also complex.
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The next big thing in healthcare will be a better experience for consumers, directly targeted at consumers, and with consumers at the center to catalyze much-needed change in the healthcare industry.