How to Market to Doctors and Other HCPs: Define Your Doctor Audience
Selling to Carol: Why targeting an ICP brings 10x more customers than you expected
Jason Cohenlongform.asmartbear.com
Dividing the physicians into categories allows us to focus on their unique drivers, fix their concerns, and follow up afterward to capture the win.
Quint Studer • A Culture of High Performance: Achieving Higher Quality at a Lower Cost
- Be data-driven (“if a person answered a series of 25 questions in the following way, there’s a 98% chance they have this diagnosis” and “if they have this diagnosis, “there’s a 99% chance they’ll respond to the following treatment strategy.”)