I finally got tired of my own bullshit

Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.

I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more

I KNOW that the most important thing to do when you’re launching a brand is to explain to people why the f*ck they should care. Why do you exist? Why are you different?

And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.

Sublime continues to be my nebulous life project. Part web clipper, part PKM, pa... See more

A lot of the work in building Sublime has been, what do I want from the web? And personally, I want to follow my curiosity wherever it leads . Without sifting through mountains of clickbait and SEO and content designed to feed an algorithm, I want to mindfully collect the pieces of the internet that resonate with me. And I want to do this in a spac... See more