I KNOW that the most important thing to do when you’re launching a brand is to explain to people why the f*ck they should care. Why do you exist? Why are you different?

And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.

Sublime continues to be my nebulous life project. Part web clipper, part PKM,... See more

Just think about how much effort you have to put into maintaining the facade of being an Expert — how much effort it takes to always appear as “the one who knows”… and compare that to the freedom and flow and playfulness that can open up when you really allow yourself to sink into not knowing, when you no longer care if you make mistakes or if you... See more

sometimes the most important thing we can do is let ourselves stay blurry. to be unbranded, unpositioned, undone for a while. because real self-knowledge is a slow, unmarketable process. and the lost feeling might just be the first sign that you’ve finally stopped performing someone else’s idea of a good life.