Tara McMullin
@taramcmullin
Tara McMullin
@taramcmullin
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way: the publicity image steals her love of herself as she is, and offers it back to her
... See moreWays of Seeing by John Berger
Media & Culture and The Creator Economy
“Toward a phenomenology of the phone”

Labor Under Capitalism and The Creator Economy
“The gig economy, regardless of workers’ competence, undermines workers’ rights, and makes every job cheap and precarious. Thus, an errand economy can be defined as the process of transforming all workers, regardless of skill level, into people who do the footwork, gruntwork, legwork, and odd jobs under a newly formed working regime.”