Tara McMullin

The concept of subjectivity is derived from the philosophy

of Lacan, Althusser, Foucault, Delueze & Guattari, Butler,

and others. Two related concepts are at the core of this the-

ory: the notion of subject positions, which are social roles

that people are thrust into, and subjectivity, which is the felt

experience and creative agency of individuals... See more

The thing that makes “influencer” such an attractive option in those surveys is precisely this idea that it names the outcome rather than the actual work. We don’t actually have a good word for what it means to do that work. Partly this is because there are big differences between platforms (and within platforms, for that matter), and there is no... See more

Not only do today’s platform-based workers exist in a nascent labor category, but their participation is decentralized, making it harder for them to connect with each other. As the industry has matured, and consolidation has led to monopsony power, platform labor has reached a turning point. Platforms are increasingly governing participants’... See more

What we’re seeing isn’t just a media trend. It’s a shift in the architecture of power. Attention → Speculation → Allocation. This is the new supply chain.

Traditional economic theory assumes information flows serve resource allocation. But increasingly, resource allocation serves attention flows. We've moved from an economy where attention supports... See more

Anything that we playbook becomes more legible to AI.

So we must burn the playbooks .

This is the real Butlerian Jihad, not destroying the machines, but destroying the playbooks that would turn us into machines.