Tara McMullin

It doesn’t have to be the way it is is a playful statement, made in the context of fiction, with no claim to “being real.” Yet it is a subversive statement.

Subversion doesn’t suit people who, feeling their adjustment to life has been successful, want things to go on just as they are, or people who need support from authority assuring them that... See more

When we place our faith in hard work, we’re wishing for the creation of character; but we’re also hoping, or expecting, that the labour market will allocate incomes fairly and rationally. And there’s the rub, they do go together. Character can be created on the job only when we can see that there’s an intelligible, justifiable relation between past... See more

EMBEDDED: How do you keep up with the online discourse? How important is it to you to do this?

SAM COLE: Honestly the best way I know how to do this is talking to my friends. Everyone is experiencing a different internet these days. Algorithms have got us sorted and siloed away from each other, so one person is seeing memes and “discourse” and... See more

Executive Function Theft (EFT) is the deliberate abdication of decision-making, tasks, and responsibilities that are perceived as administrative or repetitive, of lesser importance, or aren’t pleasant or shiny, to another person, with the result that the receiving person’s executive function becomes so exhausted that they are unable to participate... See more

‘The internet is forever’ has long been the refrain of neurotics who wring their hands over privacy. But, back in the earliest days of online interaction, we couldn’t conceptualise what forever meant for digital experiences. They seemed ephemeral, intimate. We were blissfully unaware that our little exchanges might one day be part of ‘Big Data’ to... See more

What we’re seeing isn’t just a media trend. It’s a shift in the architecture of power. Attention → Speculation → Allocation. This is the new supply chain.

Traditional economic theory assumes information flows serve resource allocation. But increasingly, resource allocation serves attention flows. We've moved from an economy where attention supports... See more