Tara McMullin

I’ve spent the last year and a half telling everyone that TikTok saved my career. But that’s not true. What saved my career was writing a great fucking book.

Knowing your site will survive for decades to come gives you the mental wherewithal to tackle long-term tasks like gathering information for years, and such persistence can be useful⁠⁠19⁠—if one holds onto every glimmer of genius for years, then even the dullest person may look a bit like a genius himself⁠⁠20⁠.

Much of the pleasure of “generating content” — whether through a machine or by some other means, about oneself or about other things or about other things as a way to signify oneself — is in imagining that someone else might also want it. The content is not just for you to consume but to anchor shared experience, or at least allow us to imagine its... See more

The coping strategies that you adopt will determine how well you handle the stressor.

According to Lazarus and Folkman, there are two aspects to managing a stressful situation:

• Problem-based coping: the practical steps that you take to manage the problem.


• Emotion-based coping: how you manage your emotions when you become stressed.

And if communities are spaces for belonging, cohorts are spaces for becoming.

What we’re seeing isn’t just a media trend. It’s a shift in the architecture of power. Attention → Speculation → Allocation. This is the new supply chain.

Traditional economic theory assumes information flows serve resource allocation. But increasingly, resource allocation serves attention flows. We've moved from an economy where attention supports... See more

On top of dealing with the actual content, moderators are probably using an interface that hasn’t been updated recently, because engineering resources go toward developing new products and functionality for customers. Improving the experience for content moderators is never at the top of a company’s to-do list. For example, an old interface might... See more

The idea of research as leisure activity has stayed with me because it seems to describe a kind of intellectual inquiry that comes from idiosyncratic passion and interest. It’s not about the formal credentials. It’s fundamentally about play . It seems to describe a life where it’s just fun to be reading, learning, writing, and collaborating on... See more