Tara McMullin
@taramcmullin
Tara McMullin
@taramcmullin
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way: the publicity image steals her love of herself as she is, and offers it back to her
... See moreWays of Seeing by John Berger
During it, we learn to adopt a story about ourselves—what our value is, what beauty is, what is harmful and what is normal—and to privilege the feelings, comfort, perceptions, and power of others over our own.