You cannot easily measure the resentment. Or the rage clicks when they smash a button to dismiss another “did you know” pop-up. You cannot easily chart the moment a user thinks, “I used to like this product, and now it feels needy.” You cannot easily quantify the slow erosion of trust.
People don’t want a drill. They want a hole in the wall.
The drill is just the tool. The outcome is the job. Nobody wakes up and says, “I’d like to buy a new drill today!” Well, except drill enthusiasts, I suppose. Likewise, nobody wakes up and says, “I’d like to buy a new app... See more
That’s why we get all our information as memes. The meme has become the metastory, the layer where meaning is carried. You don’t need to read the thing; you just need the gist, compressed and passed along in a sentence, an image, or a joke. It has taken the role of the headline. The machine accelerates this dynamic. It demands constant material; st... See more