How to target creators with super fans? Find creators with small niche followings and high engagement. This niche can be existing verticals, horizontal creators (creators with a presence across multiple platforms), or people who don't realize they are creators (i.e. professional who gives career advice).

(4) Acknowledge the tradeoff that is happening when you focus only on doing the work (helping clients... which is important), instead of also codifying and communicating the work.

(5) Commit to finding a way to organize your ideas, thoughts, research, inputs, and content... such that you save time as you publish new work (and so you don't lose ideas or miss important connections between concepts).

Who are full stack creators: (1) They have a desire to create

Music NFTs are fixed quantity, tokenized audio files. Music NFTs do not come with inherent ownership rights (over time, they will).

There are different types of hard work:

1. Outthinking (a better strategy, a shortcut)

2. Pure Effort (working longer, intensity)

3. Opportunistic (positioning yourself to take advantage of change)

4. Consistency (doing average things for longer)

(2) Product Creation - How do you build something of value that serves your audience? (info-product, community, education, physical product, software...)

(2) Use social media to codify and communicate your framework before someone else does.

How to become a full stack creator: ‍(1) Content Creation - This is the more typical creator side of things. How do you create something that is valuable and grabs people's attention? (audio, writing, video...)‍