Talin Koutnouyan

(7) Pursue publishing the industry book on your topic, or a signature thought leadership workshop.

There are different types of hard work:

1. Outthinking (a better strategy, a shortcut)

2. Pure Effort (working longer, intensity)

3. Opportunistic (positioning yourself to take advantage of change)

4. Consistency (doing average things for longer)

(4) Acknowledge the tradeoff that is happening when you focus only on doing the work (helping clients... which is important), instead of also codifying and communicating the work.

How to make platforms successful? Prioritize the creators and help them earn more. This will incentivize them to create content (supply), which will further bring their fan base onto the platform (demand).

Who are full stack creators: (1) They have a desire to create

"Super fan" defined as someone who : (1) wants authentic interactions with the creator and (2) is willing to pay a lot for these interactions.

How to become a full stack creator: ‍(1) Content Creation - This is the more typical creator side of things. How do you create something that is valuable and grabs people's attention? (audio, writing, video...)‍

(2) Product Creation - How do you build something of value that serves your audience? (info-product, community, education, physical product, software...)