(2) Product Creation - How do you build something of value that serves your audience? (info-product, community, education, physical product, software...)
Sharecropping is where the landlord allows a tenant to use the land in exchange for a share of the crop. This encouraged tenants to work to produce the biggest harvest that they could, and ensured they would remain tied to the land and unlikely to leave for other opportunities.
The full stack creator is someone who first builds an audience, then serves that audience with services, education and products. Versus traditional businesses build a product, then try acquire an audience through marketing.
Benefits of a "full stack creator approach": (1) Learning in public positions you as an expert in the industry;(2) Audience-first makes marketing your product practically free; and(3) You're able to capture more value than the typical creator who is only selling attention (usually through ads / sponsorships).