Talin Koutnouyan

(2) Product Creation - How do you build something of value that serves your audience? (info-product, community, education, physical product, software...)

What to do instead :(1) Create on platforms that grow over time (i.e. essays, books, articles, search engine optimized video or audio, and other content that gets shared by people in your industry and brings you the opportunities you need for your massive mission).

Main Takeaway :Platforms can grow by targeting creators (supply) with super fans (demand) and helping them earn more on platforms.  This will attract more creators  (supply) onto the platform. More creators = more fans using the platform.

How to target creators with super fans? Find creators with small niche followings and high engagement. This niche can be existing verticals, horizontal creators (creators with a presence across multiple platforms), or people who don't realize they are creators (i.e. professional who gives career advice).

(3) Do your best to work past the perceived and real barriers (i.e. time, imposter syndrome, etc.) to speak your truth and publish your content.

Benefits of a "full stack creator approach": (1) Learning in public positions you as an expert in the industry;(2) Audience-first makes marketing your product practically free; and(3) You're able to capture more value than the typical creator who is only selling attention (usually through ads / sponsorships).