(2) They want to make a living from their creations(3) They start a service business because the barrier to getting started is low (optional)(4) They build their audience while running the service business or working a job(5) They package up their expertise and teach others how to do what they do(6) They serve their audience with a product (somethi... See more
(4) Acknowledge the tradeoff that is happening when you focus only on doing the work (helping clients... which is important), instead of also codifying and communicating the work.