Talin Koutnouyan

What to do instead :(1) Create on platforms that grow over time (i.e. essays, books, articles, search engine optimized video or audio, and other content that gets shared by people in your industry and brings you the opportunities you need for your massive mission).

How to make platforms successful? Prioritize the creators and help them earn more. This will incentivize them to create content (supply), which will further bring their fan base onto the platform (demand).

Main Takeaway :Platforms can grow by targeting creators (supply) with super fans (demand) and helping them earn more on platforms.  This will attract more creators  (supply) onto the platform. More creators = more fans using the platform.

Benefits of a "full stack creator approach": (1) Learning in public positions you as an expert in the industry;(2) Audience-first makes marketing your product practically free; and(3) You're able to capture more value than the typical creator who is only selling attention (usually through ads / sponsorships).