Talin Koutnouyan

There are different types of hard work:

1. Outthinking (a better strategy, a shortcut)

2. Pure Effort (working longer, intensity)

3. Opportunistic (positioning yourself to take advantage of change)

4. Consistency (doing average things for longer)

Sharecropping is where the landlord allows a tenant to use the land in exchange for a share of the crop. This encouraged tenants to work to produce the biggest harvest that they could, and ensured they would remain tied to the land and unlikely to leave for other opportunities.

Main Takeaway :Platforms can grow by targeting creators (supply) with super fans (demand) and helping them earn more on platforms.  This will attract more creators  (supply) onto the platform. More creators = more fans using the platform.

Benefits of a "full stack creator approach": (1) Learning in public positions you as an expert in the industry;(2) Audience-first makes marketing your product practically free; and(3) You're able to capture more value than the typical creator who is only selling attention (usually through ads / sponsorships).

Who are full stack creators: (1) They have a desire to create

(7) Pursue publishing the industry book on your topic, or a signature thought leadership workshop.

(2) Product Creation - How do you build something of value that serves your audience? (info-product, community, education, physical product, software...)