Amy Gallagher
@superflatamy
Amy Gallagher
The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.
Ariel Renous • The Future of Social
From sauna socials to run clubs: Are community event leaders the new influencers?
voguebusiness.com
Yancey Strickler’s Nine Creative Meditations
To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.
You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.
Small is more rewarding than big -
for creative information, what you need is tools that encourage connections, facilitate serendipity, and support non-linear thinking.
Sari Azout • The End of Productivity
B2B marketing — previously more closely associated with fusty men in suits, Times New Roman-esque fonts and 2000s stock imagery – is undergoing, dare it be said, a bit of a renaissance at the moment.
From legal software, to financial tools, to robotics companies, to pharmaceuticals, a host of companies are going bold with radical rebrands; bright... See more
From legal software, to financial tools, to robotics companies, to pharmaceuticals, a host of companies are going bold with radical rebrands; bright... See more
How design and creativity are reshaping B2B
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more