Amy Gallagher
@superflatamy
Amy Gallagher
"Creativity is the focused combination of unlikely things. Your mind locks onto a certain element and then searches widely for something unexpected that fits with it. What can scuba diving teach you about agriculture? What can trees teach you about public speaking? There is always some connective tissue between disciplines. If you wish to be more c... See more
3-2-1: The secret to creativity, how our challenges shape us, and the value of bad workouts
The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.
Ariel Renous • The Future of Social
“Creativity is about connections, and connections are not made by siloing everything off into its own space. New ideas are formed by interesting juxtapositions, and interesting juxtapositions happen when things are out of place . ”
Sari Azout • The End of Productivity
Yancey Strickler’s Nine Creative Meditations
To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.
You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.
Small is more rewarding than big - V
12 Expert-Backed Tips For Building A Community Around A B2B Brand
forbes.com
B2B marketing — previously more closely associated with fusty men in suits, Times New Roman-esque fonts and 2000s stock imagery – is undergoing, dare it be said, a bit of a renaissance at the moment.
From legal software, to financial tools, to robotics companies, to pharmaceuticals, a host of companies are going bold with radical rebrands; bright un... See more
From legal software, to financial tools, to robotics companies, to pharmaceuticals, a host of companies are going bold with radical rebrands; bright un... See more
How design and creativity are reshaping B2B
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more