Amy Gallagher
@superflatamy
Amy Gallagher
"Creativity is the focused combination of unlikely things. Your mind locks onto a certain element and then searches widely for something unexpected that fits with it. What can scuba diving teach you about agriculture? What can trees teach you about public speaking? There is always some connective tissue between disciplines. If you wish to be more... See more
3-2-1: The secret to creativity, how our challenges shape us, and the value of bad workouts
Why B2B Brands Are Finally Investing in Community Building
medium.com
for creative information, what you need is tools that encourage connections, facilitate serendipity, and support non-linear thinking.
Sari Azout • The End of Productivity
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
“Creativity is about connections, and connections are not made by siloing everything off into its own space. New ideas are formed by interesting juxtapositions, and interesting juxtapositions happen when things are out of place . ”
Sari Azout • The End of Productivity
Why brands should think like place-makers - MediaCat
mediacatmagazine.co.uk