B2B Creatives
Yancey Strickler’s Nine Creative Meditations
To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.
You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.
Small is more rewarding than big - V
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
B2B marketing — previously more closely associated with fusty men in suits, Times New Roman-esque fonts and 2000s stock imagery – is undergoing, dare it be said, a bit of a renaissance at the moment.
From legal software, to financial tools, to robotics companies, to pharmaceuticals, a host of companies are going bold with radical rebrands; bright un... See more
From legal software, to financial tools, to robotics companies, to pharmaceuticals, a host of companies are going bold with radical rebrands; bright un... See more
How design and creativity are reshaping B2B
for creative information, what you need is tools that encourage connections, facilitate serendipity, and support non-linear thinking.
Sari Azout • The End of Productivity
“Creativity is about connections, and connections are not made by siloing everything off into its own space. New ideas are formed by interesting juxtapositions, and interesting juxtapositions happen when things are out of place . ”