B2B Creatives
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
For me, creativity isn’t born when everything is tidy and separate. It comes from cross-pollination, unexpected combinations, and head-on collisions between things that don’t necessarily go together
Kieran O‘Hare • Following the ‘White-hot Fire Inside of You’
"Creativity is the focused combination of unlikely things. Your mind locks onto a certain element and then searches widely for something unexpected that fits with it. What can scuba diving teach you about agriculture? What can trees teach you about public speaking? There is always some connective tissue between disciplines. If you wish to be more c... See more
3-2-1: The secret to creativity, how our challenges shape us, and the value of bad workouts
“Creativity is about connections, and connections are not made by siloing everything off into its own space. New ideas are formed by interesting juxtapositions, and interesting juxtapositions happen when things are out of place . ”
Sari Azout • The End of Productivity
for creative information, what you need is tools that encourage connections, facilitate serendipity, and support non-linear thinking.
Sari Azout • The End of Productivity
Creative and innovative thinking | Daniel Cole | TEDxUniversityOfSouthAfrica
youtube.com“everything new is a modification of what already exists”
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
Yancey Strickler’s Nine Creative Meditations
To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.
You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.
Small is more rewarding than big - V