Steve O'Farrell

Global Risks Report 2025: Conflict, Environment and Disinformation Top Threats

But the benefits were limited without guidance on how to use the equipment properly and safely, with the outdoor facilities lacking fitness trainers to oversee their use.

“It’s certainly not good enough to install the equipment and leave it alone,” Dr Del Vecchio said.

“You could say the benefit may be limited to older adults, given the level of exer... See more

The World of Crisis Management is Changing

On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to ... See more

Councils embark on outdoor gym frenzy, but are they worth it?

The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all bra... See more

eventy-five percent of companies report being exposed to brand safety issues, but only 26% have taken some kind of action, and 15% haven’t adjusted their strategies at all, according to research by GumGum and Custom. Another study by Sizmek found that four in 10 brands report delivering ads on unsafe websites, but 64% find it tough to implement an ... See more

This is what we're up against

Bad actors spreading disinformation online to fuel intolerance.

Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.

Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.

Authoritarian stat... See more

A study released Sunday by The Global Disinformation Index, a UK nonprofit that rates sites’ trustworthiness, found that 70% of roughly 1,700 disinformation sites it analyzed were getting so-called “programmatic ads” — ads placed automatically — from Google, putting brand names such as Audi and Sprint next to junk content.