Steve O'Farrell

YouTube is profiting from videos promoting unproven coronavirus treatments, a new report has found, as the company struggles to crack down on misinformation.

The Google-owned tech company is running advertisements with videos pushing herbs, meditative music, and potentially unsafe over-the-counter supplements as cures for Covid-19, according to a... See more

This is what we're up against

Bad actors spreading disinformation online to fuel intolerance.

Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.

Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.

Authoritarian... See more

The problem is that the quality of timelessness takes years to develop, even decades. You cannot just decree it. A brand has to pay its dues—it has to come to stand for something in the eyes of the world. But you can, as a manager, enhance timelessness—that is, create the impression of timelessness sooner rather than later. And you do that with... See more

“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more

Fox Corp must face Smartmatic $2.7 billion defamation claim

By Jonathan Stempel

January 10, 202510:02 AM GMT+11Updated 7 days ago

A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September... See more

A business model that rewards engagement

Social media platforms were not designed to convey information, but rather for entertainment. They were designed to identify things like the most amusing cat videos, and then recommend them to people who would share them. However, marketing researchers have since found that content that evokes strong... See more

Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.