Steve O'Farrell
@steveofarrell
Steve O'Farrell
Disinformation
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured ... See more
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured ... See more
A business model that rewards engagement
Social media platforms were not designed to convey information, but rather for entertainment. They were designed to identify things like the most amusing cat videos, and then recommend them to people who would share them. However, marketing researchers have since found that content that evokes strong positiv... See more
Social media platforms were not designed to convey information, but rather for entertainment. They were designed to identify things like the most amusing cat videos, and then recommend them to people who would share them. However, marketing researchers have since found that content that evokes strong positiv... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Peer learning: How can education learn from the success of behavior change organizations like Alcoholics Anonymous or weight watchers? How can the social pressure from others around us make us more likely to study, learn new things, and do things we wouldn't otherwise do on our own? (e.g. Microverse)
Erik Torenberg • Opportunities in Education
The World of Crisis Management is Changing
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to ... See more
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to ... See more
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
Disinformation aims to confuse, paralyse and polarise society at large for political, military, or commercial purposes through orchestrated campaigns to strategically spread deceptive or manipulative media content. On social media, disinformation tools include bots, deep fakes, fake news and conspiracy theories.
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Where has the Wayfair conspiracy spread?Although it began in the US, the conspiracy theory soon became a global trend.According to data from CrowdTangle, a Facebook-owned social media analytics tool, the term Wayfair has generated 4.4 million engagements on Instagram. It also spread rapidly on public groups and pages on Facebook, resulting in more ... See more
Wayfair: The false conspiracy about a furniture firm and child trafficking
Wayfair case via QAnon
Special Report: Top brands are sending $2.6 billion to misinformation websites each year - NewsGuard
Matt Skibinskinewsguardtech.com
What misinformation is worth in advertising dollars
The problem is that the quality of timelessness takes years to develop, even decades. You cannot just decree it. A brand has to pay its dues—it has to come to stand for something in the eyes of the world. But you can, as a manager, enhance timelessness—that is, create the impression of timelessness sooner rather than later. And you do that with unc... See more