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The audience comes last. The audience doesn't know what they want. The audience only knows what's come before. - Rick Rubin
Slow preparation, fast execution.
Apple’s Jony Ive Full Conversation with Graydon Carter | Vanity Fair
youtube.com“I think people think of design as how something looks. But that’s a superficial definition—it’s how something works,” says Airbnb co-founder Brian Chesky, who says he called Ive as soon as he saw his resignation announcement from Apple and asked to be one of LoveFrom’s first clients. Chesky, who studied at the Rhode Island School of Design, adds,... See more
Jony Ive • Jony Ive on Life After Apple
Turn something upside down
"Creative process is fabulously unpredictable. A great idea cannot be predicted… Executing on quality is extremely difficult as quality takes time and care. It’s hard to argue for something that takes time when all the other parts of the business can go faster."
Reduct daily tasks to three only.
My big takeaway is that, for the most part, people are actually still excited about the internet. They may not be racing to download Threads or generate images on Midjourney, but we are all much more online than we used to be. And contrary to what you might see from tech critics on X or even in this newsletter, I have not encountered the supposed... See more