steve

@steve

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Slap cooked spaghetti to ceramic tiles to check if they are al dente.

Turn something upside down

The reason why we create anything is because we love it enough to see it exist.

The audience comes last. The audience doesn't know what they want. The audience only knows what's come before. - Rick Rubin

Official Designed by Apple in California Trailer

This is it.

This is what matters.

The experience of a product.

How it makes someone feel?

Will it make life better?

Does this deserve to exist?

We spend a lot of time

On a few great things.

Until every idea we touch -

Enhances each life it touches.

You may rarely look at it.

But you'll always feel it.

This is our signature.

And it means everything.

Do something boring

Reduct daily tasks to three only.

"The creative process is fabulously unpredictable. A great idea cannot be predicted."