steve
What to increase? What to reduce?
Listen to your body.
From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr
Forward by Jony Ive
When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and
... See moreOfficial Designed by Apple in California Trailer
This is it.
This is what matters.
The experience of a product.
How it makes someone feel?
Will it make life better?
Does this deserve to exist?
We spend a lot of time
On a few great things.
Until every idea we touch -
Enhances each life it touches.
You may rarely look at it.
But you'll always feel it.
This is our signature.
And it means everything.
Designed by Apple in California
Remove ambiguities and convert to specifics
- For the foreseeable future, the ongoing technological explosion will be driven by humans using previously invented tools to invent new ones; there won’t be a “last invention that man need ever make.” In one respect, this is reassuring, because, contrary to Good’s claim, human intelligence will never be “left far behind.” But, in the same way that w... See more
from Why Computers Won’t Make Themselves Smarter by newyorker.com
Are you alive, living or just existing?
Sir Jony Ive's 2021 CCA Commencement Honorary Doctorate Address