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From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
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Sir Jony Ive's 2021 CCA Commencement Honorary Doctorate Address
youtube.comIf you consider yourself a technologist, here’s your imperative: build things that are unabashedly, beautifully tangled into all else in life — people and relationships, politics, emotion and pain, understanding or the lack thereof, being alone, being together, homesickness, adventure, victory, loss. Build things that come alive, and drag... See more
Create things that come alive
Toward the end of his life, Steve Jobs told Walter Isaacson, “If I had a spiritual partner at Apple, it’s Jony Ive. Jony and I think up most of the products together and then pull others in…he gets the big picture as well as the most infinitesimal details about each product.”
Graham Duncan Blog • What’s going on here, with this human?
Jonathan Ive on Blue Peter [FULL VERSION]
youtube.comApple Think Different - Steve Jobs Narrated Version
youtube.comThe most important thing is the thing most easily forgotten .
