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For the foreseeable future, the ongoing technological explosion will be driven by humans using previously invented tools to invent new ones; there won’t be a “last invention that man need ever make.” In one respect, this is reassuring, because, contrary to Good’s claim, human intelligence will never be “left far behind.” But, in the same way that... See more
newyorker.com • Why Computers Won’t Make Themselves Smarter
Sir Jony Ive | 2018 Hawking Fellow | Cambridge Union
youtube.comApple's Sir Jony Ive's top tips for success - CBBC
youtube.comBe dirty.
Remove ambiguities and convert to specifics
Everything is Incredible
youtu.be... See moreDesign seeks to negotiate the qualities of the content with the affordances of the format to product a cohesive whole greater than the sum of the parts. This situation largely describes many of the formal challenges faced by designers in their work. A wise design choice finds the tone that can slip between the content and format, snap into place,
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
... See more"The creative process is fabulously unpredictable. A great idea cannot be predicted."