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From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov

Introduction by Jony Ive

This is a book with very few words.

It is about our products, their physical nature, and how they were made.

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our

From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr

Forward by Jony Ive

When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and

People worry about culture because they know it sets the agenda for the future.

And who wouldn’t want to be in charge of that?

Wall Street and the City held the crown through economic dominance, regulatory capture, and cultural philanthropy. They faltered in 2008 and never regained their pre-crisis legitimacy. The presumptive heir to the throne, th

Do something boring

Are you alive, living or just existing?

Slow preparation, fast execution.

Listen to your body.

The audience comes last. The audience doesn't know what they want. The audience only knows what's come before. - Rick Rubin