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From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
... See moreApple's Sir Jony Ive's top tips for success - CBBC
youtube.comIf you consider yourself a technologist, here’s your imperative: build things that are unabashedly, beautifully tangled into all else in life — people and relationships, politics, emotion and pain, understanding or the lack thereof, being alone, being together, homesickness, adventure, victory, loss. Build things that come alive, and drag... See more
Create things that come alive
... See moreDesign seeks to negotiate the qualities of the content with the affordances of the format to product a cohesive whole greater than the sum of the parts. This situation largely describes many of the formal challenges faced by designers in their work. A wise design choice finds the tone that can slip between the content and format, snap into place,
Jony Ive & Anna Wintour in Conversation - RE:WIRED 2021: Designing for the Future We Want to Inhabit
youtube.comDiscard and dispose one thing from the desk.
Slap cooked spaghetti to ceramic tiles to check if they are al dente.
The reason why we create anything is because we love it enough to see it exist.