steve
@steve
steve
@steve
Be dirty.
Remove ambiguities and convert to specifics
... See moreDesign seeks to negotiate the qualities of the content with the affordances of the format to product a cohesive whole greater than the sum of the parts. This situation largely describes many of the formal challenges faced by designers in their work. A wise design choice finds the tone that can slip between the content and format, snap into place,
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
... See more"The creative process is fabulously unpredictable. A great idea cannot be predicted."