steve
@steve
steve
Remove ambiguities and convert to specifics
Turn something upside down
Toward the end of his life, Steve Jobs told Walter Isaacson, “If I had a spiritual partner at Apple, it’s Jony Ive. Jony and I think up most of the products together and then pull others in…he gets the big picture as well as the most infinitesimal details about each product.”
grahamduncan.blog • What's Going on Here, With This Human? - Graham Duncan Blog
Sir Jony Ive | 2018 Hawking Fellow | Cambridge Union
youtube.comOfficial Designed by Apple in California Trailer
youtube.comThis is it.
This is what matters.
The experience of a product.
How it makes someone feel?
Will it make life better?
Does this deserve to exist?
We spend a lot of time
On a few great things.
Until every idea we touch -
Enhances each life it touches.
You may rarely look at it.
But you'll always feel it.
This is our signature.
And it means everything.
Designed by Apple in California
When you gather a large group of people, they generally want to be able to relate to one another and to be sociable. But any process that is unpredictable does not sit comfortably or naturally in a large group setting. So people come to value activities that are predictable.
Tracy Francis • ‘The Creative Process Is Fabulously Unpredictable. A Great Idea Cannot Be Predicted’
What to increase? What to reduce?
