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steve
"Creative process is fabulously unpredictable. A great idea cannot be predicted… Executing on quality is extremely difficult as quality takes time and care. It’s hard to argue for something that takes time when all the other parts of the business can go faster."
An indicator has its value when it’s indicating something, but when it’s not indicating things, it should disappear.
Jony Ive, “Objectified”
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
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My big takeaway is that, for the most part, people are actually still excited about the internet. They may not be racing to download Threads or generate images on Midjourney, but we are all much more online than we used to be. And contrary to what you might see from tech critics on X or even in this newsletter, I have not encountered the supposed... See more
The summer ends
From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr
Forward by Jony Ive
When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and
... See moreFor the foreseeable future, the ongoing technological explosion will be driven by humans using previously invented tools to invent new ones; there won’t be a “last invention that man need ever make.” In one respect, this is reassuring, because, contrary to Good’s claim, human intelligence will never be “left far behind.” But, in the same way that... See more
newyorker.com • Why Computers Won’t Make Themselves Smarter
Slap cooked spaghetti to ceramic tiles to check if they are al dente.
Work at a different speed.