steve

Do not break that silence.

Turn something upside down

The audience comes last. The audience doesn't know what they want. The audience only knows what's come before. - Rick Rubin

“Wanting to learn is far more important than being right.” - J. Ive

Design seeks to negotiate the qualities of the content with the affordances of the format to product a cohesive whole greater than the sum of the parts. This situation largely describes many of the formal challenges faced by designers in their work. A wise design choice finds the tone that can slip between the content and format, snap into place,

Do something boring