steve
@steve
steve
What to increase? What to reduce?
Everything is Incredible
youtu.beOfficial Designed by Apple in California Trailer
youtube.comThis is it.
This is what matters.
The experience of a product.
How it makes someone feel?
Will it make life better?
Does this deserve to exist?
We spend a lot of time
On a few great things.
Until every idea we touch -
Enhances each life it touches.
You may rarely look at it.
But you'll always feel it.
This is our signature.
And it means everything.
Designed by Apple in California
Be dirty.
Slap cooked spaghetti to ceramic tiles to check if they are al dente.
The most important thing is the thing most easily forgotten .
Jonathan Ive on Blue Peter [FULL VERSION]
youtube.comAn indicator has its value when it’s indicating something, but when it’s not indicating things, it should disappear.
Jony Ive, “Objectified”
If you consider yourself a technologist, here’s your imperative: build things that are unabashedly, beautifully tangled into all else in life — people and relationships, politics, emotion and pain, understanding or the lack thereof, being alone, being together, homesickness, adventure, victory, loss. Build things that come alive, and drag everythin... See more