Sterling Schuyler

We must choose the “longest way round” because meaning is neither fast nor viral nor optimized.

It’s made. Slowly. Painfully. Honestly.

By humans.

For example, it was 30 years after the invention of film that someone first tried telling stories with it — before that, film was mainly used as a demonstration of the technology itself, and had little meaning to the average person. It was only after a technology-medium fit appeared that it became compelling and its promise was realized.