steph dixon

A true personal brand is about being of service. If you have something to offer the world, it's selfish to keep it to yourself.

And if you can honestly project how you serve people, then there's nothing salesy or cringey about it.

A personal brand is the directing of attention, and it's something you have to take responsibility for. It's hard work, ... See more

If progressives still consider MAGA an alien movement, it is in part because they have made themselves strangers in their own land.

In the coming years, we will see more and more people publicly embody contradictions, and that will make it hard to categorize them in the algorithm of our minds. We will be forced to find beauty in the weirdness we’ve tried to optimize away. Merriam-Webster named authentic Word of the Year in 2023, but on the eve of 2025, it turns out we’ve been i... See more

“I think part of why AI-companion apps have proven so seductive so quickly is that most of our relationships already happen exclusively through the phone,” he said.

of Trump’s success may be that he is an avatar of the all-tribe, no-village style of performative confrontation.

If you pay attention to the right kind of weird, it will tell you where old values are crashing into new ones, and those new values are what you can build the future on top of. The most successful brands tapped into our new values before we even had the words to describe them, and they got an outsized return by betting on them early.

Having good products are not enough. New brands need lore and storytelling across mediums, and visual identity standards are leveling up.

My phone is silent but it feels like it’s yelling at me all the time.