Work

What unites niche brands, magazines, and establishments is taste as an activity, constantly practiced, developed, and cultivated. Their taste is opinionated and always evolving, refined

and questioned, judged and discussed.

It’s a taste in progress.

Lords knows its hard to do anything interesting with no money, but making something was always going to be hard!

Retail brands are curators of a way of life - there’s a Prada life, an ON Running life, a Jenni Kayne life. In addition to their core business, brands build the entire worlds that customers step into.

Consumers participate in aspirational culture without participating in the aspirational market.

The inspiration was decidedly “off-algorithm” (a concept we’re seeing more and more). They pulled from movies like Elf and 60s Batman for visual inspiration. The results: forced perspective shots and that classic city-climbing look that feels immediately familiar.

Having good products are not enough. New brands need lore and storytelling across mediums, and visual identity standards are leveling up.

Creative volume is more important than ever, from organic posting to testing for ads; integrating better concept ideation is crucial for brands to succeed, we want to be a key resource for you.

Seventy-five percent of the content marketers create is useless and created out of habit.

Fewer mission statements please, more mission questions.