steph dixon

What we really want is to remember we are alive.

Does your brand’s social strategy have tension?The best brands understand the perception audiences have about them and their industry, and use their social media to twist that. The result of that tension—a brand going against expected norms—leads to surprising moments that delight their audience. Oftentimes, *that’s* what people are reacting to whe... See more

As we know, a brand does not exist except in the consciousness and perceptions of its consumers.

It's not just about creative assets or campaigns, it's about ensuring every touchpoint reinforces the product's core value.

When a brand achieves fandom, it's no longer just selling a product or service; it's co-creating meaning and belonging. It's the sacred space where a brand's 'why' meets a consumer's 'who I am' or 'who I want to be.' It’s earned, not bought.

A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.

This is not a process for sense-making; it is a process for making people feel upset at scale.

It is in the process of perception that the work of art lies rather than in its product.

Merleau-Ponty says we often “substitute for our actual perception what we would see if we were cameras” when we talk about visual phenomena. We imitate machines and abstract representations, living by reference to “concept” rather than our own experience. Merleau-Ponty’s take on Cezanne is that Cezanne does the opposite, not showing the visual worl... See more