steph dixon

The smartest brands already know this. They don’t market to you, they talk with you. They don’t chase culture but build it at their own speed. They don’t need to explain their moodboards, because their work says it better than the BTS inspiration ever could.

“Success in communicating online most often has less to do with social media trends and tactics and more to do with doing the right thing offline.”

“One’s capacity to see (voir) is a function of the knowledge (savoir),” remarked Bourdieu.

What unites niche brands, magazines, and establishments is taste as an activity, constantly practiced, developed, and cultivated. Their taste is opinionated and always evolving, refined

and questioned, judged and discussed.

It’s a taste in progress.

Lords knows its hard to do anything interesting with no money, but making something was always going to be hard!

My phone is silent but it feels like it’s yelling at me all the time.

Retail brands are curators of a way of life - there’s a Prada life, an ON Running life, a Jenni Kayne life. In addition to their core business, brands build the entire worlds that customers step into.

Consumers participate in aspirational culture without participating in the aspirational market.

The trapped quality of the worker caught in a system he did not construct and from which he cannot extricate himself.