steph dixon

The future of social looks like intimacy at scale. People want smaller, more authentic digital experiences even as platforms grow more transactional. The brands that win will blend utility, creativity, emotion, and cultural awareness—and will feel human, adaptable, and creatively brave.

When we cede control of our attention, we cede more than what we are looking at now. We cede, to some degree, control over what we will care about tomorrow.

It is difficult to have solidarity when every interaction is a transaction and every opinion is a tradable asset.5

Would you open a door with something vague written on it? Creatures Inside — Are we talking puppies or snakes? If the door just said everything that was inside, you would only enter on the off chance it has the exact thing you’re looking for. Copper Tubing and Water Bottles for Hamsters — Nevermind, I don’t need either of those. You want to walk... See more

This show taught me that coolness is something I value, because without it everything sort of feels random and nondescript. The second you apply a ‘something for everyone’ approach to art in an attempt to deliberately appeal to more people that, in my opinion, is the moment that coolness dies. That is the death of cool.

I don’t try to trick people with a hook, I try to telegraph an energy.

I edit as if I’m losing my own attention, constantly trying to impress the little man with the remote control in my head. I want to show the world how I see it, bright, fast, chaotic but on purpose. We don’t experience life in order. It’s not a linear narrative where the movie begins and ends. Memory and imagination constantly fold in on the... See more

Earlier I wrote that if your feed is your front door, then your DMs are your dinner table. Or your Broadcast Channel. Or your Close Friends.

With New Social, we’ll see brands invest more deeply in areas where they can nurture relationships with their biggest fans.

A big reason why brands previously paid a lot of attention to posting cadence on Old Social was to not show up too often in their followers’ feeds. With New Social, that is less of a concern. It’s a game of hitting the algorithm jackpot, and, for some brands, taking more shots on goal will be the answer to winning big.