steph dixon

The Second Sex,” philosopher Simone de Beauvoir theorized that feminine narcissism is one of the three “bad faith” responses to the anguish of complete freedom in this chaotic world. She wrote that self-objectification provides “an illusion of a fixed identity;” it offers a temporary sense of tranquility and deludes the woman into believing she is... See more

Studies have shown that the vast majority of consumer purchases are driven by emotional responses rather necessity, the largest driver being the primal fear of missing out that “taps into our evolutionary need for resource acquisition and social belonging, creating urgency that bypasses rational evaluation.”

Knowing that she is to be subjected to the cold appraisal of the male connoisseur and that her life prospects may depend on how she is seen, a woman learns to appraise herself first. The sexual objectification of women produces a duality in feminine consciousness. The gaze of the Other is internalized so that I myself become at once seer and seen,

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What we really want is to remember we are alive.

Does your brand’s social strategy have tension?The best brands understand the perception audiences have about them and their industry, and use their social media to twist that. The result of that tension—a brand going against expected norms—leads to surprising moments that delight their audience. Oftentimes, *that’s* what people are reacting to... See more

As we know, a brand does not exist except in the consciousness and perceptions of its consumers.

It's not just about creative assets or campaigns, it's about ensuring every touchpoint reinforces the product's core value.

When a brand achieves fandom, it's no longer just selling a product or service; it's co-creating meaning and belonging. It's the sacred space where a brand's 'why' meets a consumer's 'who I am' or 'who I want to be.' It’s earned, not bought.

A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.