Simon Joliveau Breney

The “About Me/Us” section above is externally facing. Guiding principles on the other hand are internal and represent the core values and beliefs that provide a framework for reacting and making product decisions regardless of the situation. It ensures you and your team all react in a manner that is favorable to the success of your products. What

“As much as 50% of knowledge is lost in every handoff . That means that by the time work has had 4 handoffs, the recipient is potentially only getting 6% of the knowledge associated with the work. Move with the work, as a multi-disciplinary team, minimizing hand offs” — Jonathan Smart, Sooner Safer Happier

FIFO prioritization is almost never economically optimal in product development, because product development deals with high variability, nonrepetitive, nonhomogeneous flows. Different projects almost always have different delay costs, and they present different loads on our resources.

They say software should always be as flexible as possible. We think that’s bullshit. The best software has a vision. The best software takes sides. When someone uses software, they’re not just looking for features, they’re looking for an approach.

“if we can recognise that change and uncertainty are basic principles,” as the futurist and environmentalist Hazel Henderson put it, “we can greet the future… with the understanding that we do not know enough to be pessimistic .” You can take a crisis very seriously indeed without fooling yourself that you know the worst outcome is certain.

Some of the questions I repeatedly ask:

• Can we re-frame this in terms of the customer’s problem?

• What’s the soonest we could get this done?

• What would you need to get this done tomorrow instead of next week?

• What would we need to do to get twice as many customers? Ten times as many customers?

• How does this relate to our goal? Is this the most