Simon Joliveau Breney

A very basic three-category scale of Urgency could go something like this:

• “ASAP” represents the highest band of urgency. If we don’t deliver this ASAP, then the value (whatever total value that might be) will quickly evaporate – someone will get there before us or the opportunity (however big or small) will be massively impaired.

• “Soon”

We keep telling ourselves that previous voice interfaces like Alexa or Siri didn’t succeed because the underlying AI wasn’t smart enough, but that’s only half of the story. The core problem was never the quality of the output function, but the inconvenience of the input function: A natural language prompt like “Hey Google, what’s the weather in San

the procrastinator can be motivated to do difficult, timely and important tasks, as long as these tasks are a way of not doing something more important.

A lot of typography has roots in calligraphy – someone holding a brush in their hand and making natural but delicate movements that result in nuanced curves filled with thoughtful interchanges between thin and thick. Most of the fonts you ever saw follow those rules; even the most “mechanical” fonts have surprising humanistic touches if you inspect

4. Assume you are wrong. Human intuition is often wrong. To fight this, have a hypothesis and try to invalidate it quickly.

Traditional resolutions are notorious for being abandoned by February. Instead, Itzler's approach is to focus on adding one new habit per quarter. It’s a far more realistic way to create lasting change, because it allows you to really hone in on one thing at a time. Think about this, that’s 20 new habits in five years!