Simon Joliveau Breney

Netflix has defaulted to the most expensive plan, and used just about every dimension of the table to emphasize that choice is the best one:

• It has a much better color schema

• Lots of bullets on why that plan is best

• That plan is default and on the left, not the right

Itzler's philosophy is to inject “new-ness” into your life with a handful of mini-adventures throughout the year. Think 1-2 day experiences, spaced out every couple of months.

These don't have to be complex; it's about experiencing something different.

You never had control; all you had was anxiety. And when you let go of that, even a little bit, what you’re left with is one of the most powerful reasons imaginable for taking any action that feels as though it might make life more meaningful or vibrant, which is that frankly, at the end of the day, you might as well.

When I was working on ads one of the values we developed for our leadership team was to Be Plainspoken. That means communicating in an unadorned manner. It means having the conviction to be honest with one another so we can all improve. It means being direct not out of cruelty but out of an abundance of kindness.

What I do is use ChatGPT for research and analysis, then switch to Claude for writing. This is a common pattern in my workflow. I’ll spend an hour working through a problem in ChatGPT, getting the thinking right, then I’ll extract the key points and move to Claude to actually write it up. The handoff takes maybe five minutes but the quality

In our design sprints, we found that if we ended each workday before people were exhausted, the week’s productivity increased dramatically. Even shortening the day by thirty minutes made a big difference.

The five essentials ingredients to any company strategy document are:

1. Mission - What are you meant to achieve




2. Vision - What does it look like once you’ve achieved it




3. Goal - How do you concretely know you’ve achieved it




4. Strategy - What is the path to achieving it




5. Strategic pillars - Three to five key bets that the company needs to make