Simon Joliveau Breney

“ Brian talks a lot about building ‘eleven star experiences.’ That really means challenging us to think about what the perfect experience would be, without being constrained by scale or other technical constraints. In our storyboards, we’re encouraged to figure out how to get a few users to really love the product, then we can figure out how to

Research shows that the more you create, the more creative you become.

Once you’ve set goals, you need to reinforce them everywhere. Constantly restate the goal and how it maps to your vision and strategy. Ask how every initiative contributes. The first order effect is to make sure your team is working on the most important things. But the second order effect is to ensure your team is applying the goal to the thousand

So here they are, my personal rules for blogging.

1. Three posts a week, more or less.


2. One idea per post. If I find myself launching into another section, cut and paste the extra into a separate draft post, and tie off the original one with the word “Anyway.” Then publish.


3. No hedging, no nuance. If I’m getting in a twist about a sentence, take it out.


4. Gi

The last step is shielding time in your calendar for reading, research, and writing. It could be a couple of hours on Sunday evening, or shorter sessions throughout the week. This way, you won’t let your inner critic decide when you’re ready to write (the answer would be: never ).

That’s because text is not a mobile-native input mechanism. A physical keyboard can feel like a natural extension of your mind and body, but typing on a phone is always a little awkward – and it shows in data transfer speeds: Average typing speeds on mobile are just 36 words-per-minute, notably slower than the ~60 words-per-minute on desktop.

I use Claude for spreadsheet work. It’s good at understanding what’s actually in your data, not just what you tell it is there. It can edit existing files, which matters more than you might think. A lot of spreadsheet work isn’t creating new ones from scratch. It’s modifying existing ones while keeping formulas and formatting intact.