Severin Matusek

A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.

In fact, I’d like to propose something that sounds almost heretical in certain artistic circles: Prompt engineering, the act of crafting input to coax a desired output from an AI, may soon be regarded as a legitimate artistic medium. In the same way photography became an expressive form in its own right, so too might the process of collaborating... See more

A number of recent studies, while small in scale, have suggested that we grieve the loss of friction that comes from skipping over time-intensive or frustrating tasks, particularly in creative scenarios.

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more

If we want to choose how we are interpellated by neural media, that is, if we want to shape ourselves and our subjectivity through the apparatuses of neural media, now is the time to work. Doing so will require that we embrace the unique characteristics of neural media through literacy and experimentation, with a critical sense and a clear... See more

Depp vs Heard trial offered a window into the future of media, where content creators serve as the personalities breaking news to an increasing number of viewers — and, in turn, define the online narrative around major events. In this new landscape, every big news event becomes an opportunity to amass followers and clout, and the money that... See more

Taylor Swift, for example, is notorious for generating lore, putting easter eggs in everything she does, and readingand playing into fan theories about herself. She does this both in the ‘text’ of her songs (see: the fandom’s obsession around the Betty/August/James lore in the album /iterallycalled folklore), as well as in her activities... See more