Severin Matusek

Donning a Milady PFP (profile picture) on Twitter enters you into a distinct cyber universe: a universe where up is also down, schizzed is normie, hackers are white knights, and — crucially — art is finance.

Optimising the personal well-being of the creator vs the creator listing in the algorithm.Making things that feel like they matter vs something that grabs people’s attention.

There’s no reason to believe that this type of caution will pay off. The supposed sure shot of IP is currently misfiring: in 2023, Disney’s The Marvels fell more than $64 million short of breaking even, and its Indiana Jones sequel drastically underperformed. The Flash, for Warner Bros. Discovery, lost millions, and the company’s Shazam! Fury of... See more

A decentralized brand is a fiction made real, an egregore, a self-sovereign entity that lives through the imagination and belief of many. One does not simply decide what a decentralized brand "is." It is not something that can be created by focus groups, strategists, and identity designers. Like Bitcoin, a decentralized brand has its own autonomy,... See more

For me personally, it would have meant the preemptive realization that many of the ideas we theorized at Other Internet had little feasibility beyond the thinkpieces they were contained within, not because they were bad ideas, but because they never had the agency to be implemented.

“Don’t die,” says Bryan Johnson, “100 years is not enough.” But death is the only reason attention matters—and by extension, art.

A confusing contradiction is unfolding in companies embracing generative AI tools: while workers are largely following mandates to embrace the technology, few are seeing it create real value.