If memes were by definition hard to forget and highly transmissible, antimemes were hard to remember and resistant to multiplication. If memes had done a lot of damage, maybe antimemes could be cultivated as the remedy.
The magic of the internet is that it lets us build whole new societies on top of the existing one. These new, internet-led societies have repeatedly shown the power to evolve, push, and even overtake the physical society that created them (for good and for ill).
t’s key to research the need for an idea, not only focus on the solution, but what it actually solves. Get intimate with that problem and its many dimensions, understand how it shows up in people’s lives.
As the rest of the internet gets overtaken by bots and AI-generated content and oligarch-owners livestreaming megalomaniacal presidential candidates, the self-contained publications controlled entirely by professional humans win out.
The takeaways? Consumers are redefining what value means to them, which is undoubtedly influencing how they shop. Discount and wholesale channels continue to attract consumers across age groups and income levels (for example, 80 percent of surveyed US Gen Zers report having shopped at a wholesaler in the previous month).29 Brands will need to... See more