Severin Matusek
@severinmatusek
Writer and strategist, founder of co—matter
co-matter.comSeverin Matusek
The space between imagination and execution is here.
We built FLORA with top agencies, studios, and digital creators to solve the biggest pain points in creative work:
1️⃣ AI creative tools feel like toys. FLORA is built for professionals who need real control, iteration, and... See more
FLORA ©x.comThere’s a missed opportunity to create culturally relevant moments and platforms to help young people struggling with loneliness. In the 21st century, brands and agencies have the chance to uplift communities and equip individuals with the tools to live a flourishing life. Examples include Dove’s self-esteem project, Hershey’s helping teens build... See more
Gen-Z, The Loneliness Epidemic And The Unifying Power Of Brands
Worlding as Research
grayarea.org
A decentralized brand is a meme.
otherinter.net • Headless Brands
Fringe ideas are no longer fanciful theories but have become real political projects.
Doomscroll: Quinn Slobodian
We're all participants in a cognitive economy that trades in attention, belief, and behavior. Shape the feed, shape the future. What happens when everything becomes an attention-speculation machine?
kyla scanlon • Trump, Mamdani, and Cluely
What we’re seeing isn’t just a media trend. It’s a shift in the architecture of power. Attention → Speculation → Allocation. This is the new supply chain.