Severin Matusek

The column from my last newsletter, on why Silicon Valley got obsessed with taste, has been resonating with readers. I think what it comes down to is:

Everything is multi-platform and multimedia. Not just journalist-personalities, but every magazine issue, every feature package, every article. The ar

Make sure you know why you’re doing something, especially if you’re a publisher or brand and you have limited bandwidth and / or resources.

Instead of paying humans to join focus groups and complete surveys, Aaru uses thousands of AI agents, or bots, to simulate human responses. It feeds d