Severin Matusek

Pushing a product is a no-no, she said. Instead, “Being there in a way of informing people and wanting to educate on a certain product is great.”

but continued a love affair with language and meaning as texture and material.

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more

oft clubbing speaks to the shift in our social needs in a post-pandemic world, the very same needs that have led to a rise in run clubs and hobby clubs such as chess and bowling. Previously the club was an adequate provider of your weekly dose of social interaction, a space to dance, socialise and, for many, get intoxicated too. However, for a... See more

Right now, it’s really easy for us to just constantly say AI will make you better. AI will give you superpowers. AI will do the grunt work in your day-to-day job to free you up for higher-order thinking. We’ve become evangelical about it. In our rush to augment everybody, we’re pushing out Copilot licenses like they’re going out of fashion. We’re... See more

This means we can think about our approach with steadier footing instead of vacillating in response to the hype, whether it comes from the top as LinkedIn posts by prepper CEOs or from the bottom by the hustleheads on X.

Scarcity and authenticity are powerful, and not always forces for good. Our instinctual craving for scarce sugar and fat has produced an obesity crisis, but we aren’t going to throw out the industrial food system and live off the land. Amidst the scams and bubbles, credible scarcity and authenticity will unlock real value in digital markets.

It used to feel really chaotic to me. I used to be like, how do we make sense of all this stuff? There's so much stuff. There's so many different moods, tones, attitudes, no cohesive narrative. But then once you get enough distance and look in the rearview you realize: that's a body of work.