Severin Matusek

AI offers creative professionals “a pathway to growing their careers by freeing up time to do more of the things only they can do.”

For Water & Music's inaugural collaborative research report, over 40 of our community members across industries, geographies, career stages and skill sets came together to try to make sense of the immense challenges and opportunities that lay ahead for music/Web3's future.

4. The increasing power of algorithm-driven curation. Today, curation is also being enabled and accelerated by the use of increasingly powerful personalization algorithms. One of the best current examples is TikTok’s “For You” page which uses a powerful algorithm to show users the content they want to see.

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more

According to an advertising agency I consulted, for example, a weekly podcast that generates thirty thousand downloads per episode should be able to reach Kelly’s target of generating a hundred thousand dollars a year in income. Earning a middle-class salary by talking through a digital microphone to a fiercely loyal band of supporters around the... See more

With the platform era now coming to a close (partially due to AI slop’s overreach) and AI supposedly driving cognitive costs to zero, counterintuitively, our institutional structures will enter a growth phase in response to a new demand for shared narratives.

METALABEL: The feeling I have looking at your universe is you’re people with an incredible amount of self confidence. You have a vision that you're not afraid to pursue. Looking at it as a creative person, it’s inspiring. What I want to be when I grow up.

CLAIRE : There's a certain Rubicon that gets crossed in an artist's life where there's no... See more