If you look at any one Substack newsletter in comparison to its peers, it does appear banal and repetitive. But they are not experienced as a landscape; they are experienced individually. Each one is its own tiny world.
The startup was called Tlon, a name I later learned came from a short story by Jorge Luis Borges. “Tlön, Uqbar, Orbis Tertius” tells of a secret society that conjures a new world by describing it.
“You have to be embedded in the culture that you’re critiquing, in order to mirror the techno-dystopic landscape that we live in“ – Siâna-Leann Douglas
There's a very brief window of time. In this moment, right here and right now, some folks are eagerly starting projects, building assets and creating values. Others, in a pattern we've seen again and again, are waiting, fearfully, ignoring what's happening and hoping for the best.
And a random Lana Del Rey review I stumbled across on Pitchfork a while ago said the job of the writer is “to whittle the raw material of life into meaning, worth preserving
As others have said, influencing the world today is not about writing new manifestos, but instead, developing new protocols for how we operate and determining how things are produced, how they circulate, and in turn, how reality is materially composed.
Carly speaks from her background in magazines to explain that adding a Discord channel to the NEW MODELS structure was important because “editors don’t make magazines, they make audiences. And a magazine or a podcast alone is no longer the way to do that. It has to be something more cybernetic.” She paraphrases theories from K Allado McDowell’s... See more