Flatness, like scalability, is efficient. The same culture flows through the same pipes to the same net-average consumer. But since when did efficiency become the sole metric by which we judge art? Filterworld represents the idea that the messiness of culture can be optimized and that only what is optimized for shareability is worthwhile. I... See more
I describe us not as a media company, but as a culture-forward media company, meaning that we view culture as the most important thing that’s feeding the planet.