Seth Werkheiser

“The internet, as we have known it, has evolved from a quaint, quirky place to a social utopia, and then to an algorithmic reality. In this reality, the primary task of these platforms is not about idealism or even entertainment — it is about extracting as much revenue as possible from human vanity, avarice, and narcissism.”

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

the thing is, as an adult, you get to make your own cool. you get to choose your own friends, live your own life. and let me tell you, in my life, where i make the rules, i am the coolest cat around.

being passionate about your hobbies is cool. asking good questions is cool. reading books is cool. taking notes is cool.

thinking of projects and then d... See more

Nothing about the web has changed that prevents us from going back. If anything, it's become a lot easier. We can return.