Seth Werkheiser
@sethwxyz
I write the Social Media Escape Club newsletter. I love helping creative people escape algorithms. I also enjoy running, taking photos, and my cat Blue.
Seth Werkheiser
@sethwxyz
I write the Social Media Escape Club newsletter. I love helping creative people escape algorithms. I also enjoy running, taking photos, and my cat Blue.
The best spokesperson for any endeavor is not the one who has the most polish, the longest tenure, or the "right" credentials. It’s the person who holds the secret knowledge upon which the enterprise is built, the person who can not only describe the idea but, in the face of inevitable opposition, fight for it and win.
Don't be brilliant. Be curious. Questions beget questions. Ideas beget ideas.
From Jay Acunzo’s newsletter ‘Better ideas in less time’
Gen Z Broke The Marketing Funnel
https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel
“The villain here is not necessarily the internet, or even the idea of social media,” she writes. “It is the invasive logic of commercial social media, and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction.” The business model of platforms like this — which rely on advertising and clicks and “en
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