Seth Werkheiser
@sethwxyz
I write the Social Media Escape Club newsletter. I love helping creative people escape algorithms. I also enjoy running, taking photos, and my cat Blue.
@sethwxyz
I write the Social Media Escape Club newsletter. I love helping creative people escape algorithms. I also enjoy running, taking photos, and my cat Blue.
Gen Z Broke The Marketing Funnel
https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel
“Using SM too often leaves my mind feeling like I have a hundred open browser windows, or a gang of CPU sapping programs running in the background, to really push it over the edge here with the computer metaphors.”
“Social media is free because you pay for it with your time.”
The best spokesperson for any endeavor is not the one who has the most polish, the longest tenure, or the "right" credentials. It’s the person who holds the secret knowledge upon which the enterprise is built, the person who can not only describe the idea but, in the face of inevitable opposition, fight for it and win.
“Mari got me to pull the plug on my Sp*tify subscription recently and it has been liberating to not see the statistics and industry-imposed/applied rankings next to the names of the artists i listen to. staying away from social media has also been a great relief for similar feelings of inadequacy, doubt, and envy.”
Claire Rousay
... See moreIf you are stuck in a mall food court with only bad food, and you are hungry, you could always just stay hungry.
Don't be brilliant. Be curious. Questions beget questions. Ideas beget ideas.
From Jay Acunzo’s newsletter ‘Better ideas in less time’
“If you only exist in the minds of your consumers as an Instagram handle, you haven’t built a brand. You’ve built an account,” Jamie R Cox
https://brandburnout.substack.com/p/am-i-the-girl-who-deleted-instagram
phone calls are more intimate - voice in ear is literally closer than a video screen - video reminds you that you are ~not~ in same space + visual distraction of seeing yourself