Sublime

CHAPTER THREE Sea Truck I’m still amazed that Jeremy Fry entrusted me with the task of developing and selling the Sea Truck.

Bill absorbed their good ideas, learned from their bad ones, applied his own even more advanced concepts, and then reveled in the process of teaching what he knew to his teams.

think I was also surprised by the success of something so simple. That's a mantra for many people in the technology world—simplicity. But what we built wasn't that amazing. It was the idea of putting a couple of things together and being able to establish a lead by doing something really, really simple. How far you can get on a simple idea is amazi

Be at-home good

Don’t be a hero

First, they tried to put themselves in the mindset of a stereotypical engineer. What would be the fastest, cheapest thing to build?

Problem Finding + Problem Solving = Well-Designed Life

It is my strong belief, and the central concept driving this book, that behind every great product there is someone—usually someone behind the scenes, working tirelessly—who led the product team to combine technology and design to solve real customer problems in a way that met the needs of the business.

was committed to make this, his first real attempt