Sublime
An inspiration engine for ideas
Every time you post a pic in your new kicks or answer the question, “Where’d you buy that dress?!” you’re influencing people’s purchasing decisions. Because it’s historically been hard to wrangle, track, and direct small amounts of influence, until now, you’ve done it out of the kindness of your heart. That’s very nice of you, but it causes a... See more
Packy McCormick • Swaypay: Not Boring Investment Memo
Influencers do, in fact, affect the purchasing decision of many Gen Zers. Almost half of them purchased something based on an influencer’s recommendation, according to a 2020 study from Kantar.
Retail Dive • What's old is new: Brands craving connection with consumers turn to livestreaming
Finding influencers is only HALF of the challenge🙄
You MUST ensure the content captivates AND converts
I scaled Cal AI to $1 million MRR following these rules 🧵 https://t.co/kZkYtwbBof
Zach Yadegarix.comAn influencer is someone who moves culture and changes consumer behavior by sharing content on the Internet.