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An influencer is someone who moves culture and changes consumer behavior by sharing content on the Internet.
Rex Woodbury • The Evolution of the Influencer
Instagram: Of the 1bn accounts on Instagram, ~500K have over 100k followers and are considered active influencers (source)
SignalFire • SignalFire’s Creator Economy Market Map
Newsfluencers have skyrocketed in popularity on TikTok and Instagram, including CJ Pearson and Emily Saves America on the right and Harry Sisson and Vitus “V” Spehar on the left. They sometimes get double the views of legacy media.
⚡ Podcasting’s Political Pull
You don’t just want any influencer, you want someone who believes what you believe. Only then will they talk about you without any prompts or incentives. If they truly believe in what you believe and if they are truly on the left side of the curve they won’t need to be incentivized; they’ll do it because they want to. The entire act of
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