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Persuasion isn’t about coercing your audience to do what you want. Rather, it’s about attracting them to a particular conclusion, and letting them get there on their own. Being pulled is always preferable to being pushed.
Jason Harris • The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
The Persuasion Paradox
Have you noticed that the most argumentative people rarely persuade anyone?
The most persuasive people don’t argue—they observe, listen, and ask questions.
Argue less, persuade more.
Persuasion is an art that requires a paintbrush, not a sledgehammer.
For many, persuasion still signals coercion or manipulation, yet the persuasion of rhetoric is the fundamental medium of democracy—a medium that, like all other communication technologies, opens itself to exploitation.
Zac Gershberg • The Paradox of Democracy
Mann Sales Co. - The Persuasion Company
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